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Fall Creek Field + Forum & Meet & Greet Planasa 2026, May

This year, Fall Creek and Planasa's berry breeding programmes were presented at a joint sectoral event, which took place on 10 March in Seville and Huelva. The day began in the morning, at Fall Creek's facilities in Aznalcázar, with the Field + Forum, in which the Fall Creek® Collection and SEKOYA® programmes were integrated.
This year, Fall Creek and Planasa's berry breeding programmes were presented at a joint sectoral event, which took place on 10 March in Seville and Huelva. The day began in the morning, at Fall Creek's facilities in Aznalcázar, with the Field + Forum, in which the Fall Creek® Collection and SEKOYA® programmes were integrated.
Kevin Murphy moderated the panel "Building the future of the blueberry category". Participants included Jaime Sanchez from SanLucar, Lydia Castellanos from Fruitist and Samuel Rowe from Agroberries. The consistency and quality of blueberries throughout the year are highly valued in retail, where it is expected that blueberries will continue to experience great growth within the snack category.
Kevin Murphy moderated the panel "Building the future of the blueberry category". Participants included Jaime Sanchez from SanLucar, Lydia Castellanos from Fruitist and Samuel Rowe from Agroberries. The consistency and quality of blueberries throughout the year are highly valued in retail, where it is expected that blueberries will continue to experience great growth within the snack category.
Moment of the Field + Forum
Moment of the Field + Forum
Paul Nselel detailed Fall Creek's two complementary platforms, Collection and Sekoya.
Paul Nselel detailed Fall Creek's two complementary platforms, Collection and Sekoya.
He also presented Sekoya Nova, the new addition to Sekoya, which aroused great interest among the Field + Forum attendees.
He also presented Sekoya Nova, the new addition to Sekoya, which aroused great interest among the Field + Forum attendees.
The event featured the chef Dani del Toro, who was in charge of making various recipes with blueberries that everyone could taste.
The event featured the chef Dani del Toro, who was in charge of making various recipes with blueberries that everyone could taste.
Teun Leenders, Paul Nselel, Marc de Beer and Mark David
Teun Leenders, Paul Nselel, Marc de Beer and Mark David
Borja and Vicente Benavent, AgroTropical
Borja and Vicente Benavent, AgroTropical
Anna Gago and Cristian Rojas, from Sekoya
Anna Gago and Cristian Rojas, from Sekoya
Meanwhile, everyone was taking note of Dani del Toro's creation.
Meanwhile, everyone was taking note of Dani del Toro's creation.
But if there was one protagonist at the Fall Creek Field + Forum, it was him: the blueberry.
But if there was one protagonist at the Fall Creek Field + Forum, it was him: the blueberry.
Fall Creek has carried its motto, Building a world with better blueberries, into each of the varieties developed in its different programmes, grown around the world.
Fall Creek has carried its motto, Building a world with better blueberries, into each of the varieties developed in its different programmes, grown around the world.
Genetics has been a crucial element in the growth of the global blueberry market which, in addition to allowing year-round production, has resulted in fruit, such as the new Sekoya Nova variety, with a shelf life of more than 60 days in cold storage.
Genetics has been a crucial element in the growth of the global blueberry market which, in addition to allowing year-round production, has resulted in fruit, such as the new Sekoya Nova variety, with a shelf life of more than 60 days in cold storage.
The greenhouses where the Fall Creek varieties could be seen.
The greenhouses where the Fall Creek varieties could be seen.
Judith Froitzheim, Marco Migliore, Daniela Moeller and Marc Rossmann of Rewe Group
Judith Froitzheim, Marco Migliore, Daniela Moeller and Marc Rossmann of Rewe Group
Jorge Vaz and Pedro Ruis, Auchan Portugal
Jorge Vaz and Pedro Ruis, Auchan Portugal
Nick Becker, Rafael Navarro, Paola Salina and Antonio Velo, from Eurogroup
Nick Becker, Rafael Navarro, Paola Salina and Antonio Velo, from Eurogroup
Rifat, Mehmet Ali Ünlü, Ahmet Yaltir and Halil Oymak
Rifat, Mehmet Ali Ünlü, Ahmet Yaltir and Halil Oymak
David Manville and Daniel Martin of S&A Produce
David Manville and Daniel Martin of S&A Produce
Fall Creek Team

Fall Creek Team

Representatives from Agroberries, Berriworld, Iberiana and NorthBay were also present.
Representatives from Agroberries, Berriworld, Iberiana and NorthBay were also present.
From S&A Produce, Guillaume Daverdin, Daniel Martin and Howard Mackay
From S&A Produce, Guillaume Daverdin, Daniel Martin and Howard Mackay
Jorge Fouillioux, Teresa Alarcón and Aaron Bagwell
Jorge Fouillioux, Teresa Alarcón and Aaron Bagwell
Dan Ambrosit, featured in one of the videos of the event, with Ranjeet Singh Randhawa of Fall Creek.
Dan Ambrosit, featured in one of the videos of the event, with Ranjeet Singh Randhawa of Fall Creek.
Stefan Spanjaard and Jose Carvalho, Alpine Fresh
Stefan Spanjaard and Jose Carvalho, Alpine Fresh
María Jesús Martínez, Andrea Pergher and María Batista, enjoying the coffee break.
María Jesús Martínez, Andrea Pergher and María Batista, enjoying the coffee break.
Rodrigo Cifuentes, together with Lydia Castellanos and Holger Brandt, from Fruitist
Rodrigo Cifuentes, together with Lydia Castellanos and Holger Brandt, from Fruitist
We were delighted to see Nereida García, together with Anna Gago and Ellen Kim.
We were delighted to see Nereida García, together with Anna Gago and Ellen Kim.
Essential to this international event, Bartus and Concha, the interpreters who brought the words of the Fall Creek team to all the attendees.
Essential to this international event, Bartus and Concha, the interpreters who brought the words of the Fall Creek team to all the attendees.
Fall Creek Team
Fall Creek Team
Antonio Álamo, Operations Manager EMEnA at Fall Creek
Antonio Álamo, Operations Manager EMEnA at Fall Creek
In the afternoon, the Planasa Meet & Greet began in Cartaya, Huelva, completing the day's berry breeding programmes. David Ortiz welcomed the participants to the event
In the afternoon, the Planasa Meet & Greet began in Cartaya, Huelva, completing the day's berry breeding programmes. David Ortiz welcomed the participants to the event
Hans Liekens recalled Planasa's business lines that complete its berry portfolio.
Hans Liekens recalled Planasa's business lines that complete its berry portfolio.
Alfonso López aroused interest by explaining the varietal atomisation that exists in segments such as strawberries.
Alfonso López aroused interest by explaining the varietal atomisation that exists in segments such as strawberries.
At the Planasa Meet & Greet panel discussion, Chris White moderated the debate between Andero Keronen of No Bananas, David Buxcey of Angus Soft Fruit and Ben Maes of Special Fruit. And Ben Maes of Special Fruit
At the Planasa Meet & Greet panel discussion, Chris White moderated the debate between Andero Keronen of No Bananas, David Buxcey of Angus Soft Fruit and Ben Maes of Special Fruit. And Ben Maes of Special Fruit
The attendees were divided into 4 groups to get to know and taste the different Planasa berries , under the watchful eye of the drone that followed us over our heads,
The attendees were divided into 4 groups to get to know and taste the different Planasa berries , under the watchful eye of the drone that followed us over our heads,
Part of the greenhouses at Planasa's facilities.

Part of the greenhouses at Planasa's facilities.

Pablo Fraga and Alfonso López, from Planasa
Pablo Fraga and Alfonso López, from Planasa
Baldi, from Al Ikhwa - coop
Baldi, from Al Ikhwa - coop
Antonio Soto and Bruno Domínguez, from Arofa, with Planasa's Fátima
Antonio Soto and Bruno Domínguez, from Arofa, with Planasa's Fátima
One of the berries that arouses most interest: the blackberry. Because... is black the new blue?
One of the berries that arouses most interest: the blackberry. Because... is black the new blue?
Blackberry flowers, variety Black Iguazú
Blackberry flowers, variety Black Iguazú
Blackberries Black Iguazú
Blackberries Black Iguazú
Producers and retailers listened attentively to the Planasa team's explanations about blackberries.
Producers and retailers listened attentively to the Planasa team's explanations about blackberries.
Blackberries Black Iguazú
Blackberries Black Iguazú
Moment of tasting blackberry varieties
Moment of tasting blackberry varieties
Jorge Fouillioux of Northbay Produce
Jorge Fouillioux of Northbay Produce
Paulo Rico and Jose Agostinho of Go Berries
Paulo Rico and Jose Agostinho of Go Berries
By Special Fruit, Silvana Gheorghiu, Erwin Sterkens and Ben Maes
By Special Fruit, Silvana Gheorghiu, Erwin Sterkens and Ben Maes
Jorge Fouillioux tastes Planasa's raspberries
Jorge Fouillioux tastes Planasa's raspberries
Loli García and Gema Macías, from Grufesa
Loli García and Gema Macías, from Grufesa
Pink Hudson Jellyfish
Pink Hudson Jellyfish
Pink Hudson Jellyfish
Pink Hudson Jellyfish
Hans Liekens with Antonio Soto

Hans Liekens with Antonio Soto

Marc Rossmann, REWE Group
Marc Rossmann, REWE Group
Jan Van Bergeijk of Whirlpool and Harold Hout of Surberry
Jan Van Bergeijk of Whirlpool and Harold Hout of Surberry
In the blueberry greenhouse
In the blueberry greenhouse
In the blueberry greenhouse
In the blueberry greenhouse
Blueberries Blue Maldives
Blueberries Blue Maldives
Blueberries Blue Maldives
Blueberries Blue Maldives
Alfonso López, in the blueberry greenhouse
Alfonso López, in the blueberry greenhouse
Hidden among the leaves was one of the most important visitors to the blueberry greenhouse, without a doubt: the bumblebee.
Hidden among the leaves was one of the most important visitors to the blueberry greenhouse, without a doubt: the bumblebee.
Blueberry tasting
Blueberry tasting
Fall Creek Cranberry Team
Fall Creek Cranberry Team
Álvaro Villalba of HortiFrut
Álvaro Villalba of HortiFrut
Rosario and Fran Manuel from Dole
Rosario and Fran Manuel from Dole
Hamid and Tamara, from VitaBlue and S&A Produce
Hamid and Tamara, from VitaBlue and S&A Produce
Among the greenhouses we greet Pepo
Among the greenhouses we greet Pepo
Tasting the strawberries, Jose Manuel Molina García, from Senda
Tasting the strawberries, Jose Manuel Molina García, from Senda
Strawberries in hydroponics
Strawberries in hydroponics
Hubert Gadret of Planasa and Rupert Carter of WB Chambers
Hubert Gadret of Planasa and Rupert Carter of WB Chambers
Rupert Carter of WB Chambers with Jose Carvalho of Alpine Fresh
Rupert Carter of WB Chambers with Jose Carvalho of Alpine Fresh
Variety Red Samantha, soil-grown
Variety Red Samantha, soil-grown
Variety Red Samantha
Variety Red Samantha
New Planasa selections
New Planasa selections
Mehmet Ali, in Red Samantha's greenhouse
Mehmet Ali, in Red Samantha's greenhouse
In the strawberry greenhouse in soil
In the strawberry greenhouse in soil
Strawberry greenhouses with different strawberry selections
Strawberry greenhouses with different strawberry selections
To end the visit to the greenhouses, a photo of group 3!
To end the visit to the greenhouses, a photo of group 3!
Carlo Lingua, RK Growers
Carlo Lingua, RK Growers
The Planasa event was undoubtedly a meet and greet space.
The Planasa event was undoubtedly a meet and greet space.
Planasa Team
Planasa Team
From Fresón de Palos
From Fresón de Palos
United at the event in the afternoon, under the green lights of Planasa, were representatives of Cofrelux, Fran and Lolo and El Pilonar.
United at the event in the afternoon, under the green lights of Planasa, were representatives of Cofrelux, Fran and Lolo and El Pilonar.
Alfrut and Frutas Boosa team at the celebration after the visit to the greenhouses.
Alfrut and Frutas Boosa team at the celebration after the visit to the greenhouses.
Salma El Ammani of Fresh Hub Group and Juan Cruz of Alfrut
Salma El Ammani of Fresh Hub Group and Juan Cruz of Alfrut
Pablo Tasserras, Adriá Ramirez and Ferran Huguet, of Casa Ametller
Pablo Tasserras, Adriá Ramirez and Ferran Huguet, of Casa Ametller
The festival could not miss another of the flagship products of the province of Huelva, along with berries: of course, Serrano ham.
The festival could not miss another of the flagship products of the province of Huelva, along with berries: of course, Serrano ham.
Agustín Leñero, together with Antonio Soto, from Arofa
Agustín Leñero, together with Antonio Soto, from Arofa