Hortiflorexpo IPM Shanghai 2019

The Shanghai New Intex Exhibition Center.

The team of Dans Plants and JD Propagations (all the way from Australia) ready for the 21st edition of the Hortiflor Expo Shanghai.

Amir Dor, Micha Danziger and Anat Moshes with one of their young plant producers. According to Micha, the market for flowers and plant is growing fast in China. "According to the Shanghai Flower Association, the industry is growing 20% per year in this area."

Visitors getting their badges. Not only the old fashion way, also via We Chat.

Irene Njeru of Mzurrie Flowers supplies for about 1-1,5 years their Kenyan grown roses to China. The majority of the flowers they ship are spray and garden type roses.

Joyce Muchiri and Roberto Bonanno of the Flower Hub. According to Bonanno, the Chines market is quite event driven and they are fond of niche products. Besides, more and more is being bought online.

The Team of Kuene + Nagel. In general, when looking at the Chinese airfreight imports, they see a stable growth. However, concerning flowers it is still taking off. "The Chinese consumers is not used to imported flowers yet. Currently, the demand for flowers is mostly for events."

Isabelle Henin Spindler and Rita Manjik of Red Lands Roses. They are exporting to China for about 5 years now and it is the fourth time that they are exhibiting at the Hortiflor expo in China. They feel that the domestic production is increasing and improving, but not much spray are being grown. Therefore, spray as well as the odd colors and garden style roses are the main types of this Kenyan rose grower that go to China. Isabelle see a lot of potential for the future, especially if there will be direct flights from Kenya to China.

Juan Martin Espinosa of Agrocoex. This Ecuadorian rose grower is now about 3-4 years active on the Chinese market and they see - like many others- a lot of potential, but it takes time. "The rose import market is relatively new for the Chinese."

Andres Proano and Gonzalo Luzuriaga of BellaRosa and Rose Connection presenting their natural, tinted and preserved flowers. They are supplying the Chinese market for about 6 years now and according to Gonzalo, the tinted roses are the most demanded. "We started tinting roses 12 years ago, so we have good experience. On top of that, we have good relationships with our customers and they tell us what kind of colors they want." Gonzalo is pleased with the current number of customers they supply and he still see a lot of potential to grow.

BellaRosa and RoseConnection show their visitors how the flowers will arrive. "In this way, they can see how our packaging improved"

Lawrence and Gary Zhou of Oboya Horticulture.

Luis Cadavid of Flowers House Group started to export to China 5 years ago. He sees the potential of the country, but over the last years he has not seen the demand for imported increase that rapidly as expected. "The domestic production is improving and even thought the quality is not as high as that of the Ecuadorian roses, many still seem to choose for domestic due to the lower prices."

EQR is exporting to China for 2-3 years now and every year, their volumes have grown a bit. "They are looking for premium products", says Ana Lucia Andrade.

A lot of pictures are being made. The Chinese are fond of sunflowers and tinted flowers and these have both!

Harald Braungardt of Step Systems and responsible for the German pavilion together with Stephan Prinz of Fachverband Deutscher Floristen. According to Harald, the German companies are growing in China. "There is a demand for quality and the domestic plant production is unceasing. More and more people can afford to buy luxury products. It is a country with a lot of potential. Over the last five years it developed well, but it by far has not reached its climax."

Also Step Systems is exhibiting at the German pavilion. For the first time in China, they present their Combi 5000. With this measurement instrument, they can measure PH, EC, salinity, temperature and moisture."

Mike Samilian and Richard de Quisada see the demand for peat moss increase every year. Lambert sells its products to China for about 5 years now and they also have an agent in Guangzhou. In China, they currently sale the basic products, but in the future, they expect to sell more specific products for specific crops.

Ravi and Naren Patel of Subati Flowers are exporting a part of their Kenyan grown roses to China for about 4 years now. "Initially, we had some challenges with the language barrier, but over the years, we established good relationships." In order to differentiate from the domestic production, which has improved and grown over the last years. Subati supplies different roses, shapes and color than the Chinese are used to. "They are not used to spray, other than standard colors and shapes." Ravi and Naren expect their sales to this country to increase. "Everyone is used to export and now they need to learn to import and handle flower."

The team of Logiztik Alliance Group. This Ecuadorian freight forwarder started in 2014 and they now have offices for freight forwarding in Quito, Guayaquil, Bogota, Medellin, Miami, Amsterdam and Shanghai. "For the Chinese market, we decided to open our office with own staff to give the Chinese customers the best service. We believe that the Chinese flower business will continue to increase. "

Juan Carlos Kalytta of Rosadex started to Export to China about 5 years ago. This Ecuadorian grower grows different kind of flowers, but only brought their tinted, painted and natural roses to the show.

Christian Schröder and Dirk Mühlenweg of Knauf with Anouk Sijmonsma of PMA. According to Dirk, it is a challenging market as perlite is cheaper than peat moss. What makes them different from the local produced perlite is that their quality is always the same. "We take out the dust and use it for gypsum wall." All over the world, they see an increase in demand for perlite.

Harald Boppre of Greenworld. This German growing media suppliers is exhibiting at this show for the first time and is looking for more dealers in China.

Manuel Linke and Lun Li presenting the potfiller TM 1010F, one of the three machines they are presenting at the exhibition. Last year, they opened their own sales office with technical support in Nanjing . According to Manuel, for the Chinese growers, it is now time to think about automatic solutions. "In several areas of the country, lobar costs are rising, so automatic processes becomes more interesting. The TM 1010F is interesting for the Chinese grower as many parts that are now being done manually are automated. It prepares the pots so that the young plants can be put in manually. The only manual labor is putting in the young plants. It can processes 4,000 pots per hour."

A video being shown on how the TM 1010F of Mayer works.

Sander Smeding of Anthura promoting the smaller sized anthurium and phalaenopsis. "For gifts, often a large plant with the typical colors - like a big red anthurium- are given. Now, the Chinese consumer needs to learn to buy plants for own use and then, we see a shift in demand towards the smaller products and in different colors. Also for the phalaenopsis, we try to introduce a 2 to 3 branched plant. Currently, the phalaenopsis market consists of cheaper 1- stemmed products. Arrangements are then made with more products."

Liliana Rodriguez of Circasia sees also sees a high demand for new and dyed products. They are currently supplying the Chinese market mostly on event basis, but they are eager to supply them on a more regular basis.

The wall of flowers of Flowers of Colombia attracted a lot of attention of the visitors. Tons of pictures have been made in front of this wall. Besides being colorful, the wall also shows the diversity of the Colombian flowers. This at the pavilion they focused on showing the diversity of flowers that this country can offer.

Very busy at the Asocolflores pavilion (Colombian growers) and Expoflores pavilion (Ecuadorian growers).

Cristina Uricoechea in front of the Asocolflores pavilion.

Veronica Soria of Expoflores with the guys and Julia Lee of Much Flowers who were visiting the show.

Sandra Medina of Geoflora started to export to China last year and is present at the Hortiflorexpo China for the first time. According to Medina, their new Pon Pon type and theur new Thrill series (new color, see the carnation on the right) attract a lot of attion.

Arcadio Marinez and Eli Perez of Rosamina. Their main crop is the protea, which they grow in the open fields. They started 30 years ago with growing roses and 15 years ago, they shifted to protea and other types like Leucadendron and pink cushion , who they can supply in both, bulk and bouquets. They see an increasing demand for these type of flowers and due to the Colombian climate they can supply their flowers 52 weeks a year.

Jorge Ortega and Camila Silva of Matina Flowers. According to Jorge, the flower industry is not reflecting how the industry is growing. "We thought we would supply nearly a third of our production to this country, but so far it is not the case." In Jorge's opinion this might have several reason; language barriers. not enough knowledge of handling the flowers and the domestic production that is increasing and improving. Even though, it remains a market with a lot of potential and he therefore keeps investing in it.

The team of Panalpina; Luis Carlos Bautista, Stepham Ribauleau and Juan Pablo Collaguazo with their interpreter Wu Hanfei. With several offices and 1,500 employees, they are one of the biggest in China. Over the last years, they have increased their shipments of flowers.

Tim Briercliffe of AIPH with Haiyan Kong of China Flower Association visiting the show.

Paula Sanchez of Ponte Tresa. They are exhibiting in China for the first time. The grow roses in 3 farms in Ecuador and they are at the show to look for opportunities to export them to China. Currently, their main markets are the US and Switzerland.

Maria Jose Vascinez of Rosaprima, one of Ecuadorians largest rose farms. They are present at the Hortiflorexpo IPM in China for the first time to meet their current and new clients.

It is clear that China is a flower-loving country. The flowers on display attract a lot of attention.

Jerome Patault and Michael Nordlohne of Pöppelmann. They are exhibiting at the Hortiflor Expo since 2004 and supply several distributors and have direct customers all over China. The show is a good opportunity for them to meet their existing and new clients and not only from China, also from other parts of Asia. Regarding trends in the pots, Jerome sees that the thermoform pots are becomig increasingly popular due to the fact that more and more is being automated. "Our thermoform pots work very well on potting machines."

Ricardo Canelos presenting the AALTAROSA line, which consists of painted, dyed and "speaking roses" (roses with a logo). Three years ago, at the time they also started to tint their roses, they started exporting to China and they are growing slowly and steadily. "Tinting of the roses was key to enter the market." Later, in 2018, they started to paint the flowers.

The painted roses of AALTAROSA. Last year, they started to paint logo's on the roses and Ricardo Canelos is pleased with the interest so far. "In the US, we've already supplied them for several events and holidays. The clients mind is the ceiling."

The team of Mikskaar; Zheng Tianren (interpreter), Indrek Valo, Kevin and Mare Kaiga. They export to 60 different countries and started to export to China 10 years ago. Currently, they have a distributor in the North and South of the country and step by step, they see their exports to this country increasing.

Visitors taking pictures of the roses on display.

The teams of Visser, Logitec Plus, Nonsheng and Vivi. After 3 years of building, the just finished a large project at Ball Horticultural China. More on this later in FloralDaily.

Chris Berg of Dümmen Orange is educating the Chinese grower about the benefits of vegetative bedding plant production. "It is still very new to them. Most are currently using seed as it is cheaper, but on the long term vegetative will have more benefits."

Rob de Vries and Len Kapiteijn of Kapiteyn Flower Bulbs presenting their products at their Chinese partner KCH.

Also BOM Group has a booth at their Chinese partner Abida. Currently, they are working on a project in the North of China. More on this later in FloralDaily. In the picture: John Meijer.

Mae Law of Flower Expo China was also visiting the Show. The Flower Expo China is another Chinese flower and plant exhibition that is being held in Guangzhou from March 16 – 18.

Dave Debets and Tristan Groenendaal of Debets Schalke checking out the opportunities regarding greenhouse construction and turn-key projects in China.

Eric Bai and Gerjo Engbers of Delphy with a visitor.

Vincent van der Wijngaard of Horticompass was also visiting the show. He consults Chinese growers and is specialized on the tomato cultivation.

Roland, Jingyi and Ran of Holland Bulb Market. They supply bulbs to growers, parcs and distributors all over China. They see the highest demand for the Tulip.

Agricultural Counsellor for China and Mongolia Veterinary & Phytosanitary Affairs of the Embassy of the Kingdom of the Netherlands, Henk Stigter opening the Dutch Embassy evening held on the first day of the show. He is proud of the number of Dutch companies attending the show; 26 on the Holland Pavilion and in total over 30 at the show.

Robbert in 't Veld of Visser from the Netherlands and Mr. Wang of Visser's representative office in China telling about the establishment of their new office, which will be ready in about 2 months. "With this office, we can offer a better custumer service." More on the establishment later in FloralDaily.

Oscar Niezen of Cohort Consultancy presenting the Floriculture report "Floricultural sector in China", prepared for RVO/Ministry of Economic Affairs, The Netherlands and Royal Netherlands Embassy. The report is available on request via pek-inv@minbuza.nl. — Oscar Niezen of Cohort Consultancy presenting the Floriculture report "Floricultural sector in China", prepared for RVO/Ministry of Economic Affairs, The Netherlands and Royal Netherlands Embassy. The report is available on request via [email protected].

Michael Min and Don Kester of Vander Hoeven. They are currently building a warehouse project for tomatoes in China.

Peter van Vugt, Vanessa (interpreter) and Annelies Michels of Flier Systems. They are now nearly 4 months active on the Chinese market and they already installed a line at a chrysanthemum growers.

The team of Selecta One presenting the 'Love Story' concept. This concept is launched in China and destined for the Chinese market only. It is based on the Dianthus we have in our assortment. "We have Peach Party, Early Love, Pink Kisses and Purple Wedding. Together, in a chronical order it creates a nice love story. So, we made a box in which we put 4 12 cm plants that consumers can order online. In China online ordering is growing and becoming increasingly popular."

Alyssa Guo and Grace Wang of Chrysal. Next to the retail and growers, they are now focussing on the end consumer too. "We want to learn them how to handle flowers so that they can enjoy them for a longer period."

The team of Evanthia presenting the Sunsation, one of their varieties that is in high demand in China at the moment. "The Chinese are fond of sunflowers."

Dajiro Hadara and Seiichi Miyoshi of Miyoshi were visiting the show.

The team of TTA presenting a in 3D model of their automation line that is currently being build at Shanghai Yuanyi Seedling’s brand new propagation company.Peter Rietveld, Sales Manager Asia with TTA: "Careful calculations show that annually, 800 million plants can be propagated." for more information see the following link: https://www.floraldaily.com/article/9096089/big-chinese-project-to-propagate-flowers-and-plants/

Woodea Wang of KG Systems sees the company growing step by step in the Chinese market. "The the increase of labor costs and or the lack of labor combined with the scarcity of land results in a higher demand for automatization and efficiency."

The team of Signify. Their sales are growing fast and there are proud of their good relationships with both the Dutch at the Wageningen University and their local partners. They conduct a lot of trials in China to see if the lights improve the quality and color of the plants. During the trials, they were pleased to see that their LED lights succeed. "Pure color is important for the Chinese consumer and we have seen that our LED's let the plants show a pure color."

Stefan Slijkerman of Slijkerman Kalanchoe and Sandy Yun of Beautiful Agri, the Chinese agent of Slijkerman Agaris, Varinova and Henk Braam.

Remco Bergman of Odie Farms, Norman Kordes of Kordes Roses, Robert Ilsing of Interplant Roses, Yuan Xianyang of Beijing Landsong AgriBusiness Technology Delopment ant Luis Hooymand of Odie Farms.

Wang Linhu, Zi Wenchao and Wang Qi of Metazed. They currently have 25-30 projects running finished in China an many projects are still running. One of their biggest projects is 26ha for tomatoes.

Focco Prins of Queen Genetics, Torben Pedersen of Hasfarm Youngplants and Jacob Graff of Graff. Besides Queen and Graff, Hasfarm Youngplants cooperates with several breeders, among others: Queen, Graff Breeding A/S, Royal van Zanten, Thoruplund and more.

The team of Codema. They are active on the Chinese market for about 8 years now and they will have their own office in Beijing in September. More on this later on FloralDaily.com.

Kazuta Aoyama and Yamaguchi Tomohike of Kaneya. Besides pots, they also supply several varieties of young plants to the Chinese market.

The team of ICL China. This fertilizer company has been working in China for 30 years. Over the last year, they have seen an increase in sales of 30 percent and they are confident in the future.

Alexandro Bock of DIEM together with their partner Hee Hua Horticulture. Next to DIEM, this partner also supplies young plants of Selecta One and Dümmen Orange all over China. Alexandro is working with Hee-Hua for three years now and sees the sales growing.

Zizi Wen and Piet Zegers of IAA Fresh visiting the show.

Ruiqi Zhan of Ican Seed. They are a distributor of Benary, Sakata, Takii, PanAmerican and Selecta One in China. They supply growers all over china and started a joint venture with Benary to grow plant in 2016. At one of their 3 locations, in Zhendong, they will held FlowerTrials from April 25-27.

Franck Xu, Zhoucen Feng and Kelvin Tan of Klasman Deilman. After selling through agents for several years, they decided to establish a Chinese subsidiary in 2013. The company, with the headquarter in Germany is celebrating their 100th anniversary this year.

Amanda Lui of Deroose Plants presenting their mini bromeliads in 9cm pots. They produce a few finished plants to promote the product on the Chinese market. "Currently, most of the bromeliads grown are the larger traditional red colored ones, which are mostly used for public areas. However, we see online shops coming up and we believe there will be a demand from the end consumer too. We therefore introduce these smaller, and different than traditional colored, bromeliads to the Chinese market.

Amanda Lui together with Reginald Deroose from Deroose Plants in Belgium.

Ida Zhang, Savio Ma and Gerard Lentjes of Armada. Last year, they established Armada China in Shanghai and they are now for the first time exhibiting with their company at the Hortiflorexpo.

Alvaro Espinosa of Dona Natalia presenting his flowers at the Pro Ecuador pavilion. They are supplying the Chinese market for 2 years now and they are eager to increase their volumes to this country.

Juan Martin Paredes of Agrinag is at the show to check the opportunities to enter the market. He presented his roses at the Pro Ecuador booth.

Thomas Offer Madsen and John Pedersen of Dymak visiting the show.

Brothers Arthur and Anton Spruit of Tropical Seed. They supply tropical seeds and nursery Aardam supplies the plants. They are present on the Chinese market for about 5 years now.

Joaquin De La Torre and Lourdes Reyes of BallSB together with Heidi Zhao, Regional Product Manager - China at Ball Horticultural presenting the cut flowers of PanAmerican Seed. Special emphasis is put on the gypsophila. They are eager to introduce it in China and soon it will be propagated by a grower in Kunming.

Part of the team of Ball Horticultural China.

Elevated view of just one out of the four exhibition halls.

Claudia and Peter van Os of Van der Bos Flowerbulbs. They are on the Chinese market for over 10 years now and they have become quite well-known for their lilies. Now, they want to develop a demand for their calla's and freesia's as they see a lot of potential for these products on the Chinese market.

Wierd Vonk and Snow Zhao of Hoogendoorn Asia.

The team of Ridder China. They set up their own office and warehouse in Shanghai in 2015 and since then, they have been grown 50% per year. "The main reason for this success is our team of engineers, sales and people who have knowledge about growing plant. In this way, we can supply a good service."

Tom Li and Bob van Vianen of Holex. They import flowers, mainly from the Netherlands and they recently (January 2019) established a representative office in Shanghai.

Bert van Spijk (second on the left) of KP Holland, together with Albert Mah (on the left) and the FloraGreen team, who represent KP Holland in China. They sell the curcuma and kalanchoe of KP Holland in China.

The team of Priva. They are on the Chinese market for a quite some time. "We were the first irrigation and climate control supplier in China and we opened up a market for the Dutch suppliers. We are mainly in dealing with the high tech projects."

Part of the Foreport Enterprise team, the agent of Kekkila in China.

Catalina Urdaneta of Attar Roses at the Pro Ecuador booth is looking for opportunities to supply her roses to the Chinese market.

Julia Wu and Jeania Wu of Foreport Agent (agent of Kekkila in China) together with Ned Basic and Alexander Kovache Vich of Kekkila Professional.

Alejandro Guevara of Nina Flowers. This Ecuadorian grower grows gypsophilas and they are supplying the Chinese market for about three years now.

Tasya Kravchenko of Florisol. At the Pro Ecuador booth, they present their tinted roses and gypsophilas. They are eager to export to China and so far, the tinted gypsophila attracted the most attention.

The large flowers of Sacha Rose attract the attention of the visitors.

Guillermo and Mariana Bustamante of Sacha Rose presenting their painted and natural roses. They are one of the highest farms in Ecuador and are based at an altitude of 3,200 meters above sea level. This enables them to produce large head sizes and long stems. Their current main market is Russia, but according to Guillermo, this market is not always stable and the Chinese is growing. That's why they are exploring the Chinese market for several years now.

Santiago Jara of Pro Ecuador organized this pavilion. "The flower industry is one of the pillars of the Ecuadorian economy. Historically speaking, Russia is the main destination of the Ecuadorian flowers, but over the last couple of years, the Ecuadorian growers expanded markets, including China. In 2014 1 million FOB was exported to China and in 2018, 12 million was surpassed. Over the last 2 years, the demand for gypsophilas and roses increased hugely."

Luz Marina Proano of Azaya Roses is exploring the Chinese market and attending the Hortiflor Expo for the first time.

Diego Vega of Flower Village is exhibiting at the Hortiflor Expo for the first time. They already exported flowers to China in the past and they are looking for opportunities to increase the volumes to China.

Liu Bin of Hezhong InternationalThis company is a large importer of young plahts, bulbs, pot plants and machinery from the EU. "We are looking for different products that have potential in the Chinese market. Hezhong is the R& D, Zhihaiyuanyi is the production location and Rijkland is his own brand.

Javo is one of the companies of which Hezhong imports machinery.

The team of Beijing Sunny Agriculture, they are the agent of Beekenkamp in China and they are doing business with them for over 20 years.

Gert-Jan van Staalduinen of Logiqs at the booth of their agent in China; Abida. They are active in China for over 4 years now and several projects are running.

Oscar Niesen of CoHort Consultancy was visiting the show.

Erica Zhang and Mao Liu of Van der Knaap. Since January 2019, they have their own office with own staff in Shanghai.

Kyastin Gozaga of Rosas del Corazon. They started supplying China three years ago. They see the demand increasing and are eager to increase the supply to this country.

The team of Ellepot China. About 15 years ago, they supplied their first machine in China. Over the last 5 years, they see a rapid increase in demand increasing.

Denis Dullemans of Agrolux with Arjan Pauw of Gavita.

Denis Dullemans of Agrolux with Arjan Pauw of Gavita together with Rainbow.

Henk Stigter, Agricultural Counsellor for China and Mongolia Veterinary & Phytosanitary Affairs of the Embassy of the Kingdom of the Netherlands.

M.B. Naqvi of Floriculture Today was also visiting the show

Tom van Veen, Yuxi Niu and Marco Zwinkels of Prins Group.

Jan and Jan Campo of Campo International. They are exploring the possibilities to supply their bulbs to China.

Marc Broere, Michael Ploeg and Aytuga of Dalsem. They are active on the Chinese market for over 20 years and have seen the market really developing for the last 5 years. Over the last four years, they finished four large project - 45 ha in total.

Pictures being taken at the booth of Batian Flowers.

A lot of interest for the arrangement demonstrations.

Miguel Ferrer and Mauricio Castillo of Green Horizon. They propagate flowers in China.

Eduardo Chirboga of Esmeralda Farms presenting a large variety of flowers. They export to China for about 9 years now. The rainbow stem is one of the flowers that is doing very well in China. "We were the ones who started to tint the gypsophilas and it turned out to be a success." On top of that, they also preserve several flowers, other than roses and they are the only producer in Latin America of the rice flower.

The tinted gypsophila of Esmeralda Farms. Every stem has its own color.

Francesco Torri and Vera Fong (interpreter) of Cananville. He presented his roses at the Expoflores booth and is eager to increase his sales volumes to the Chinese market. They started to supply this market in 2014.

Nancy of Alexandra Farms. This Colombian garden cut rose grower is exporting their roses to China for about 5 years now. Every year, the volumes are increasing little by little and they are happy that they already supply the market on a weekly basis, as it is for many growers exporting to this country still on event base only.

Lior Koller of NUF Filtration. They share a booth with Azrom.

The team of Svensson presenting their Decor Harmony screens, available in four colors. It has the same characteristics as the traditional Harmony screen, but these give the smaller grower/garden centers a bit more color in the greenhouse.

Logitec Plus Big Bale Dosage Bunker at the Nongsheng stand.

The hand tied bouquet machine of Mecaflor presented at the booth of Impack.

The team of Impack in front of the hand tied bouquet maker of Mecaflor.

Visitors checking out the flowers in the booths.

The booth of JD.com, one of China’s biggest online retailers. They will soon start to sell flowers online, which is quite a big thing.

Lei Zhang and Torben Brinkmann of IPM Essen in front of the German pavilion.

Lina Velez and Sergio Illescas of Naranjo. They are eager to increase the exports of their fresh, tinted and preserved roses to China. Besides preserved rose heads, they also supply preserved rose stems.

Mauricio Briceño of Turflor supplies around 1-2 percent of their carnation production to China. He feels there is room for good quality flowers on the market and in terms of infrastructure, he see that the Chinese importer is willing to learn how to deal with flowers. Over the last years, they Turflor has been investing in the process of tinting flowers and they are pleased that they can now put a product on the market with more or less a similar shelf life as that of their natural flowers. At the show, it attracted the attention of the Chinese buyers. More on this later in FloralDaily.

Felipe Pinzon of El Pandero grows Gypsophila in Colombia and supplies them to China for several years now. He sees a good demand for the tinted ones.

John Bedoya and William Gil of Vegaflor are attending this trade show for the first time.

Pablo Bazzani of La Plazoleta, Adriana Uribe of Flores La Conchita and Tanja Dolinko of Grupo Andes Farms. Together with Susaque, they grow perfection branded flowers in Colombia and for the Chinese market they launched a special brand; Perfection Prosperity. It is the same quality Perfection flower, but has shorter stems.

Catalina Arango of Flores Del Este is pleased to show their hydrangeas in different colors.

Busy at the booths of the South American growers.

Floragard presenting their products at the German pavilion.

A lot of pictures are being made. Here, a picture is made of the craspedia of Florsani. On the right side in the picture, you see the butterfly. It is one of the designs made out of flowers by a Japanese designer and represents Florsani’s brand.According to Garcia, a having a brand in China is important. Therefore, their brand is also put on the sleeves.

Belen García of Florsani next to their tinted Rainbow gypsophila. There is a lot of interest for this product. Four years ago, Florsani started to export 1 box from their farm in Ecuador to China and it is now one of their most important markets.

Florsani's brand on the sleeves.

Ton ten Haaf of Dutch Lightning (left) and Paul van Raak (right) of P.L. Lightning Systems with a visitor of the show. They and more partners (P.L. Light Systems Gavita International b.v. Dutch Lighting Innovations LEDVANCE GSNL Agrolux) are represented in the booth Lightning Group. Together they are eager to develop the modern greenhouse industry for China.

Willem Boon of Boon export still looking fresh after visiting 3 exhibitions in three different countries.

Rachel Zhou and Dix Cians of DSBP ChIna.

People interested in the flowers on display at JD.com, one of China’s largest retailers who soon will start selling flowers online, a big step for the development of the flower consumption in China.