Dutch tomato growers The Valley and Schenkeveld have joined forces with Ceres SRL to launch a new cultivation project in Morocco. Last week, the Dutch ambassador to Morocco, Dirk Jan Nieuwenhuis, visited the newly planted greenhouses, which cover a total area of 24 hectares.
The greenhouse operation, located near Agadir, is named Callystar and focuses on snack tomatoes. It is a joint venture between Dutch entrepreneurs and Moroccan growers. The company is managed by General Manager Abdelghani Meghras and Project Manager Jop Hendriks, who are jointly responsible for day-to-day operations and strategic direction. Callystar is a member of Growers United.
"Horticulture is a key sector for both the Netherlands and Morocco," said Ambassador Nieuwenhuis. The visit was organized by Agricultural Counsellor Patricia de Vries and Yassine Errachti. Companies such as Fresh Grow Morocco, Kamps Beans Morocco (KBM), Agro Care, and Quality Bean Morocco showcased how they are successfully operating in the Moroccan market with Dutch expertise and technology.
A remarkable development is the start of a large-scale, sustainable tomato cultivation project near Agadir. The new horticultural company Callystar already covers 24 hectares of greenhouses and is a collaboration between CERES SRL, The Valley, Schenkeveld, and Callystar itself. Last week, the first greenhouses were planted, an important milestone in this international initiative.
© Schenkeveld
"A proud moment," Richard Hartensveld of Callystar calls it. "We had the privilege of welcoming Ambassador Dirk Jan Nieuwenhuis to the first planted greenhouses. This project underlines the strength of collaboration between Dutch and Moroccan parties." The sales and marketing of Callystar's tomatoes will be handled by Growers United.
For more information:
Dirk Jan Nieuwenhuis
Ambassador in Rabat
rab@minbuza.nl
Schenkeveld
Woudseweg 146
2636 AV Schipluiden
T: 015 251 2490
info@schenkeveld.co
www.schenkeveld.co