New Account and Systems Specialist for the Midwest Region

Priva has welcomed Alfredo Biffi to the North American team as Account and Systems Specialist for the Midwest region. With more than 20 years of experience in controlled environment agriculture, Alfredo brings a strong combination of technical expertise and practical insight to support greenhouse growers across the Midwest.

Originally from Lima, Peru, Alfredo now lives in Broadview Heights, Ohio, with his wife and two children. He has worked in some of the most advanced greenhouses in North America, applying innovative solutions to help growers improve production and sustainability.

© Priva BVAlfredo Biffi

"We're excited to have Alfredo join Priva," said Mike Marino, General Manager at Priva North America. "His experience and grower-focused approach will bring real value to our customers in the region."

Outside of work, Alfredo enjoys spending time outdoors with his family, attending his kids' sports games, and cooking. One of his favorite things to prepare is traditional Peruvian ceviche, which connects him to his roots and reflects his passion for quality.