Costa Farms has adopted WayBeyond's FarmRoad platform to support its blueberry Variety Improvement Program (VIP).
This is the first time Costa Group is using FarmRoad for its breeding operations in Australia. It expands on the existing relationship with Costa Berries International, which uses FarmRoad commercially across farms in Morocco, India, and Laos.
FarmRoad provides Costa Group with a scalable, data-driven foundation for its Variety Improvement Program in Australia. By integrating localized climate and yield data into the breeding workflow, Costa can now make faster, evidence-based decisions on which blueberry varieties show the most significant potential for commercialization across diverse growing conditions.
© Costa Group
"Data and technology play an important role in enhancing our capacity to mitigate the risks of extreme weather and to pioneer new agronomic practices, such as growing berries out of the soil in substrate under protective cropping," said George Jessett, General Manager of International Horticulture at Costa Group. "Insights from FarmRoad will enable us to continue to be more efficient and targeted with our resources on the selection of varieties for commercialization."
"This milestone confirms the original vision behind FarmRoad—to be the data backbone for globally ambitious horticulture leaders," said Darryn Keiller, CEO of WayBeyond. "Working with Costa's elite breeding program shows what's possible when R&D and digital agronomy combine. It's not just about more data—it's about better decisions, and better berries."
"Costa Group has a long-standing commitment to innovation, and it's been a privilege to work closely with their team as they expand into data-led breeding," said Lotte Bayly, Global Accounts Director at WayBeyond. "The scale and ambition of this deployment reflect not just what FarmRoad can do, but what's possible when technology and trust go hand-in-hand."
For more information:
Costa Group
costagroup.com.au