BrightFarms celebrates opening of new greenhouse in Macon

BrightFarms is celebrating the opening of its newest greenhouse in Macon, Georgia.

BrightFarms and its parent company, Cox Farms, a Cox Enterprises company, invited Macon leaders and other guests from across the state to explore the future of greenhouse technology. The grand opening event featured interactive tours of the new Cox Farms Discovery Center, a panel discussion on the future of food, and an inside look at how BrightFarms is approaching the future of horticulture.

"Georgia has been home to Cox since 1939, and we're proud to deepen our roots in the state through this significant investment," said Steve Bradley, president of Cox Farms. "This greenhouse is creating jobs, expanding economic opportunities, and supporting sustainable agriculture. We are committed to generating long-term value for our communities, employees, and partners by increasing access to fresh, locally grown produce and fostering workforce development."

© BrightFarms

The Macon facility began shipping produce to retailers in late 2024. It represents an investment in Georgia's agricultural industry and workforce. The greenhouse has the capacity to serve the entire Southeast, having already created more than 125 new jobs and supporting workforce development throughout Macon and surrounding communities. Following the successful openings of the greenhouse hubs in Texas and Illinois, the BrightFarms Macon facility marks the company's third major greenhouse since the summer of 2024.

"We're excited to mark the opening and impact of our first greenhouse in Georgia with an immersive and educational experience," said Kelvin Hill, general manager of BrightFarms's Macon, Georgia greenhouse. "This celebration is more than a ribbon-cutting – it's a chance to showcase how we're prioritizing sustainability, investing in local talent, and expanding access to fresh, locally grown produce across the Southeast."