KWS and Tozer expand UK partnership

Tozer and KWS Vegetables Netherlands B.V. have renewed their exclusive UK (England, Wales, Scotland, and Northern Ireland) distribution agreement, continuing the partnership originally established with Pop Vriend Seeds, which KWS acquired in 2019. Under this renewed contract, Tozer will remain the exclusive marketer of KWS Vegetables genetics in the UK fresh market segment for spinach, chard, French beans, and beetroot.

"We will continue to promote market-leading spinach and chard varieties alongside the well-established French bean range. We are also excited about KWS's beetroot programme — though relatively new, it builds on KWS's strong sugar beet breeding foundation and promises innovative varieties for the UK market." Explained David Rogers, Commercial Director at Tozer.

© Tozer

Reflecting on the partnership, Steve Winterbottom, Managing Director at Tozer, said: "We are really pleased to have signed this agreement, it means that the close cooperation we built with Pop Vriend Seeds over 30 years is valued and can become even stronger with KWS. We see in KWS Vegetables a company that is dedicated to shaping the future of sustainable agriculture with innovative vegetable seed solutions and we are proud to be working closely with them.'

From the KWS side, René van Meijel, Global Customer Team Lead for Baby & Bunching Spinach and Chard, added: "At KWS Vegetables, we have organized ourselves around the food value chain to give our customers the fullest attention. This way, we can provide them with tailor-made solutions for the main growing regions. We literally have our boots on the ground in all strategic markets and this partnership with Tozer is a fundament in delivering advanced solutions that meet the evolving needs of the UK market. Working alongside Tozer, we're focused to support growers and retailers alike. "