Plant Products appoints new General Manager for Agrotech

Plant Products has appointed Gregor Hoffmann as General Manager of Agrotech. Gregor succeeds Roman Kölbl, the founder of Agrotech, who will continue to support the company in a strategic capacity.

© Plant ProductsGregor Hoffmann

"I am honored to take on this new role and help guide Agrotech through a dynamic period of integration and innovation," said Gregor Hoffmann. "With our dedicated team and the strength of the BioFirst Group behind us, we are well-positioned to support Austrian growers with even more targeted and sustainable solutions."

Under Gregor's leadership, Agrotech will focus on further aligning with the BioFirst framework, expanding its product portfolio, and exploring new market opportunities in sectors such as open-field farming and viticulture.

The company also extends its heartfelt appreciation to Roman Kölbl, whose vision, commitment, and leadership have been instrumental in building Agrotech's strong market position. His continued involvement will ensure a smooth transition and preserve the company's customer-centric culture.

"We thank Roman for laying the foundation of Agrotech's success and are confident that Gregor's leadership will further advance our mission of delivering high-quality, sustainable crop protection solutions," said Bart Sosef, President of Plant Products.