Fresh Express has launched a new campaign with Express Yourself—a national, multi-platform brand initiative designed to celebrate individuality, spark creativity, and reimagine salads as a personal canvas for self-expression.
The campaign rollout kicks off this spring across streaming TV, paid social and digital. Through a series of colorful videos and creator partnerships, Fresh Express is encouraging consumers to see salad not just as food, but as a form of self-expression.
"With Express Yourself, we're inviting consumers to rediscover the joy of creating in the kitchen," said Fabian Pereira, Vice President of Marketing and Innovation at Fresh Express. "Our salads are more than fresh and convenient—they're a way for people to showcase their personality through flavor. Whether it's a classic Caesar or a bold Southwest, every bite becomes a creative act."
Campaign overview
The Express Yourself campaign is a multi-phased campaign unfolding throughout the spring and beyond. Creative phases include social media advertisements, video series through a visually rich Anthem Video celebrating creativity, connection, and individuality through food, engaging culinary content creators, and consumer activation.
As the campaign continues through April and beyond, Fresh Express will keep the movement alive with fresh new content across its digital and social channels showcasing influencer-driven recipes and seasonal challenges.
For more information:
Fresh Express
www.freshexpress.com/