Harvest House has made significant progress with its international strategy. "By focusing more on local markets, we are strengthening our position within the supply chain. Each trading company under the Harvest House umbrella focuses on its own sales market, often with a local branch. For instance, we operate in France through Les Tomates du Mont Saint-Michel, and we recently launched Harvest House Ibérica in Portugal, targeting the Spanish and Portuguese markets," the spokesperson said. "In doing so, we continue to build a strong position in the European market. The acquisition of trading company Zijtwende last year fits perfectly within this strategy."
"Our refined strategy requires making clear choices. That's why we've also taken a critical look at the role of Global Green Team. We are moving some sales markets, such as Iceland and North America, under Rainbow International. Sales to the Middle and Far East are being transferred to New Green. This transition was initiated at the end of last year and has been officially in effect since February. We continue to build an efficient supply chain with a focus on collaboration, local presence, and market expertise."
For more information:
Harvest House
info@harvesthouse.nl
www.harvesthouse.nl