Dutch Growers association SweetPoint has decided to cultivate the Tatayoyo, the latest innovation from Rijk Zwaan. At the location in Honselersdijk, slightly larger snack peppers are being grown. Tatayoyo has a powerful taste, intense sweetness, and rich aromas.
Michel Zuijderwijk, grower at SweetPoint, shares his enthusiasm: "This snack pepper is really something special. It is very sweet and has a firm bite. We are curious about the consumer's reactions and hope to scale up further next year." Meanwhile, the harvest is in full swing, and the snack peppers are heading toward consumers in beautiful packaging.
© Growers United
SweetPoint
Growers association SweetPoint is part of Growers United and specializes in the cultivation of sweet pointed peppers. In 1996, the growers of SweetPoint introduced the first sweet pointed pepper to the market, and since then, they have greatly expanded their acreage with strong new varieties. 
© Growers United
Tatayoyo
The snack pepper Tatayoyo is one of the latest innovations within SweetPoint's assortment. Together with breeder Rijk Zwaan, the growers of SweetPoint have tested and cultivated the new variety. Tatayoyo has already received a nice recognition: In 2023, the snack pepper won the Fruit Logistica Innovation Award.
Due to this market recognition and the positive results from cultivation, Growers United is very pleased to add the product to the assortment.
For more information: 
Growers United
info@growersunited.nl
www.growersunited.nl
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