Many have seen viral videos of tourists in Japan relishing premium strawberries like Amaou and Bijin-hime—varieties that are cultivated with the highest care and scientific precision and sold at jaw-dropping prices. A single Amaou strawberry, often called the 'king' of strawberries in Japan, can cost up to US $101, while a box of Bijin-hime can fetch as much as US $258. Although these varieties are available outside Japan, many still travel to the country to enjoy them fresh from the farms – because it's not just about affordability, it's about the experience.
Meghalaya hopes to replicate a similar model in its own strawberry farms, which produce some of the finest varieties in the country, including Camorosa, Sweet Charli,e and Chandler – turning these high-value crop farms into Agro-tourism destinations.
Few know that Meghalaya has emerged as one of India's top strawberry-producing states. And the small village of Syntung in East Khasi Hills is known for producing one of the best strawberries in the state. The fruit is in high demand all over the world and has economic advantages and Meghalaya's climate is conducive for its cultivation.
While the strawberry revolution in the state started in the Sohliya village in Ri Bhoi district about two decades back, it is Syntung, under the Mawkynrew C&RD Block, that is making headlines today. In fact, it even hosted the Strawberry Festival in 2024, drawing tourists and locals to the village.
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