As spring arrives in Dutch glasshouses, Bayer Crop Science's latest high-chill, short-day strawberry selection is proving its potential. Grown in close collaboration with Thwan van Gennip BV in Limburg, the new variety has entered peak production and is already delivering outstanding results.
"Our new high-chill short-day strawberry selection is now in peak production, and the results are simply fantastic," says William Roberts, Business Development Manager at Bayer Crop Science. "The berries are bright red, glossy, and highly uniform – a proud moment in the genetic progress we've achieved."
© Bayer Crop Science / Gwbm
Spring weather sparks peak production in Limburg
Planted on December 18, 2024, the plants responded steadily through the colder months, with the first harvest recorded on March 20, 2025. Recent mild spring conditions have helped push the crop into full production, with striking improvements in fruit development.
"It's amazing how a few weeks of spring weather can transform a crop," he remarks. "Strawberries thrive on sunny days and cooler nights, and the recent conditions in Limburg have brought out a wonderful balance of sweetness and subtle acidity."
Glossy, sweet, and juicy
The flavour profile of the new selection has already drawn positive feedback. The strawberries have a pleasant sweetness with a delicate tang, paired with a firm yet juicy bite that gives the fruit a premium feel.
"This is exactly what we're aiming for in early-season strawberries. Not only do they look the part with their vibrant red colour and uniform shape, but they taste fantastic too."
© Bayer Crop Science / Gwbm
Strong genetics meet smart growing strategies
Beyond the fruit itself, the overall crop performance has been equally strong. Bayer's next-generation genetics are designed to support plant health and uniformity—goals that have been achieved through both breeding and hands-on management.
"These plants have remained healthy and uniform, with no signs of pests or diseases," William notes. "That's thanks not only to our breeding work but also to the grower's proactive approach."
High-tech tools keep crops clean and consistent
One of the standout features of this project has been the integration of advanced technology to manage plant health. "The grower has implemented the latest UVC robot systems across the site to support a clean, disease-free environment," he explains. "It's a perfect example of how innovation in breeding and crop management can go hand-in-hand."
The UVC technology plays a key role in preventing pathogen spread without relying on chemical treatments, further supporting a sustainable approach to production.
Growing with Thwan van Gennip BV
The success of the crop also reflects the strong collaboration between Bayer Crop Science and Thwan van Gennip BV. "We're really grateful for the team's cooperation and professionalism throughout this cycle. Their commitment and attention to detail have been crucial in bringing this new selection to life under glass."
"If this spring's performance is anything to go by, we're looking at a very bright future for this variety—and for early-season production as a whole."
For more information:
Bayer Crops Science
William Roberts, Business Development Manager
will.roberts@bayer.com
www.linkedin.com
www.bayer.com