After an absence of ten years, Serwo GmbH was once again an exhibitor at Fruit Logistica in Berlin this year. The packaging company, with sites in Leverkusen, Egeln near Magdeburg, and Emmendingen near Freiburg im Breisgau, can look back on a successful return to the world's leading trade fair. "Our wide range of carrier bags, fruit and vegetable packaging, industrial packaging, and company hygiene products was well received by trade visitors from far and wide. What makes us special, particularly in the fruit and vegetable sector, is that we support both direct-marketing companies and packaging wholesalers, which is why we appeal to a very broad target group," summarizes Matthias Römer, the company's branch manager.
© Hugo Huijbers | HortiDaily.com
Matthias Römer, Kerstin Damm, and Franziska Wiebrecht represented the company at Fruit Logistica 2025.
In the run-up to this year's season, the range of products and services was again slightly updated. Römer: "Especially for the asparagus and berry season, we have launched folding bags and berry bowls with fresh motifs. Since the beginning of the year, we have also been able to offer our customers a wide selection of reusable plastic transport containers. We have also revised the design of our fruit baskets for berries and top fruit. At the request of our customers, a large proportion of our products can be personalized, and we have found that this service has been very well received."
© Serwo GmbH
PPWR Packaging Regulation as a challenge and an opportunity
The PPWR Packaging Regulation, which came into force on February 11, 2025, will bring about many changes in the coming years. "As a result of the new legislation, we will see more and more sustainable packaging in the fruit and vegetable industry. It forces the industry to think about sustainable packaging solutions, which significantly expands the market for environmentally friendly materials. As a packaging supplier, we can and will offer our customers innovative, sustainable products that meet the new requirements while ensuring the freshness and safety of fruit and vegetables."
© Hugo Huijbers | HortiDaily.com
Many existing products will need to be re-evaluated or replaced, which will require additional research and development. In addition, the availability of environmentally friendly materials is often still limited, which, according to Römer, could lead to supply bottlenecks. "Training our customers in how to handle new packaging solutions is another challenge that we have to actively address. The same applies to consumers themselves: products that have to be disposed of as organic waste are still too often disposed of by end customers in the yellow bin or with residual waste. In my opinion, there is still a lot of catching up to do in terms of providing information about the disposal of sustainable packaging materials."
Nevertheless, it is particularly important to see the changes brought about by the PPWR Packaging Regulation as an opportunity, Römer emphasizes. "Demand for sustainable packaging will continue to grow, and companies that invest early and innovate will ultimately have a significant competitive advantage."
For more information:
Matthias Römer
Serwo GmbH
Halberstädter Street 19
D-39435 Egeln
Tel: +49 (0) 3926 8302 5 0
matthias.roemer@serwo.eu
www.serwo.eu