Del Fresco Pure® is introducing its latest offering–Organic English Seedless Cucumbers–to the Canadian market at the Canadian Produce Marketing Association (CPMA) convention and trade show in Montreal, Quebec, on April 8-10, 2025.
"The introduction of our Organic English Seedless Cucumber aligns with our mission to provide nutritious and sustainably grown food options to the Canadian marketplace," said Ray Mastronardi, vice president of sales at Del Fresco Pure. "The debut of our Organic English Seedless Cucumber at CPMA, grown in here in Canada, is a significant step for us as we continue to expand our organic offerings."
The company is also welcoming a special guest appearance by Ottawa native Logan Moffitt on Wednesday, April 9, from 2:30 PM to 3:30 PM. Affectionately known as the "cucumber guy," Logan has captivated a wide audience with his viral cucumber salad series—transforming the humble cucumber into an unexpected star.
© Del Fresco PureLogan Moffitt is affectionately known as the "cucumber guy".
"We're very excited to be collaborating with Logan, as it feels like a natural fit—we share a passion for quality and innovation," said Sonia Klinger, marketing manager at Del Fresco Pure. "Thanks to Logan, the love for cucumbers has become a lifestyle. His relatable, down-to-earth approach resonates with viewers and reminds us that the ordinary elements of life can be the foundation for extraordinary digital storytelling."
In a significant step towards sustainability, the company is also unveiling new packaging–100 percent Recycled Cardboard for The Original Cherry Tomato on the Vine®. This eco-friendly initiative reduces its carbon footprint and aligns with its dedication to innovation and environmental responsibility. The new packaging is designed to maintain product freshness while minimizing waste.
The company also announced that it has achieved the Equitable Food Initiative (EFI) certification. This certification is a testament to its commitment to social responsibility, worker welfare, and food safety. By adhering to EFI's rigorous standards, it ensures that its produce is cultivated under ethical practices that support its workforce and the communities they serve.
"Achieving EFI certification is a significant milestone for us," said Mastronardi. "It reflects our ongoing commitment to creating a positive impact on our workforce and the environment. We believe that sustainable practices are essential to the future of agriculture."
As CPMA marks its centennial anniversary, Del Fresco Pure is honored to be part of this historic event. "This is truly a significant milestone that underscores a century of dedication to the fresh produce industry," said Mastronardi. "This reflection captures the essence of CPMA's enduring impact and the commitment of its members to advancing the produce sector."
The Del Fresco Pure team will be at booth #315 during the CPMA trade show, April 8-10, 2025.
For more information:
Sonia Klinger
DelFrescoPure
Tel.: +1 (519) 733-6101
soniak@DelFrescoPure.com
https://www.delfrescopure.com/