Last week, GreenTech Americas took place in Queretaro, Mexico. The trade show united over 300 stands and offered insights on the challenges of the Mexican greenhouse growers. The event provides an opportunity for industry players to network, explore innovations, and discuss key challenges and opportunities in the market.
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© Priscilla Heeffer | HortiDaily.com
One of the major themes of the event is the evolving Mexican horticulture sector, which continues to grow despite economic and logistical hurdles. Greenhouse operations, often characterized by plastic structures, are increasingly integrating automation and advanced technology. However, safety concerns, including rising cartel influence and higher insurance costs, pose challenges for suppliers, particularly in transportation.
Trade relations with the U.S. remain a significant topic, with proposed tariffs generating uncertainty. While some growers believe these tariffs may not be enforced, concerns persist about potential price pressures and supply chain disruptions. Many companies are adopting proactive strategies, such as expanding acreage and strengthening retail partnerships, to ensure consistency in supply.
In addition to trade discussions, labor costs and exchange rate fluctuations have impacted growth in the sector. Rising wages have led to increased production costs, while stagnant market prices have slowed expansion plans. Despite these challenges, Mexico remains a key player in international fresh produce markets, with long-term demand expected to drive continued growth. Industry leaders emphasize the importance of strategic pricing, efficiency improvements, and collaboration to navigate these shifts effectively.