Hortifrut is introducing "Berry Easter", a fresh, limited-edition blueberry product designed to celebrate the Easter season. Available exclusively in select retailers across Italy, Austria, and Denmark, this unique offering will be on shelves from mid-April.
An Easter innovation
"Berry Easter" is using 100% sustainable plastic-free packaging. Made from cardboard with a transparent cellulose window, this packaging is fully recyclable and 100% plastic-free, which ensures an eco-friendly choice without compromising product freshness.
Easter is often synonymous with sugary confections, but "Berry Easter" offers a fresh, nutritious alternative. Packed with antioxidants, vitamins and natural sweetness, blueberries provide a guilt-free indulgence compared to chocolate eggs. As more consumers seek healthier, more mindful choices, Hortifrut is meeting demand with a flavorful, wholesome option that aligns with modern eating habits.
Stephanie Giorgi, Global Marketing Director at Hortifrut commented: "With the launch of "Berry Easter", Hortifrut is expanding the boundaries of the blueberry category, introducing a seasonal fruit innovation that enhances consumer engagement. By offering a festive, limited edition blueberry product, Hortifrut is proving that fresh fruit can be just as exciting as traditional holiday treats."
Following the initial launch in Italy, Austria and Denmark, Hortifrut plans to expand Seasonal Berry Treats to additional markets in the coming years. As demand for healthier and more sustainable festive options grows, the company is committed to making these innovative products available to even more consumers across Europe and beyond.
For more information:
Hortifrut
www.hortifrut.com