Topline Farms® is bringing the Roma Revolution to the CPMA Convention & Trade Show in Montreal from April 8-10, 2025. As a Chairman's Club Sponsor, the company is showcasing its year-round, greenhouse-grown Roma tomato program which offers Canadian consumers consistent quality and flavor.
With generations of experience, the company is committed to providing fresh, local produce. Dino Di Laudo, senior vice-president of sales & marketing, is eager to demonstrate how its Roma tomatoes can help retailers boost sales and strengthen customer loyalty.
© Westmoreland Sales Canada
"The Roma category is thriving," says Mastronardi. Photos: Topline Farms 2025©
"Reliability is key to building trust with consumers," says Di Laudo. "For decades, we've delivered consistent quality by controlling every step of the process—from seed to delivery. This ensures Canadian retailers have access to homegrown Romas year round, satisfying consumers' cravings no matter the season."
Roma tomatoes are currently enjoying a surge in popularity. According to The Packer - Fresh Trends 2024, they are the preferred tomato variety for 45 percent of consumers. Max Mastronardi, executive vice-president, sees this as a major growth opportunity.
"The Roma category is thriving," says Mastronardi. "To meet demand, we've introduced convenient pack sizes, including our new 1lb top-seal format. These options make it easy for Canadians to enjoy their favorite ingredient, grown right here at home. Plus, thanks to our cutting-edge greenhouse technology, our Romas taste just as delicious in January as they do in July."
© Westmoreland Sales CanadaL-R: Dino Di Laudo, Max Mastronardi, Chris Veillon.
Topline Farms is rapidly expanding its acreage, becoming one of North America's largest lit crop Roma growers. By using Lit Culture technology, which supplements natural sunlight, it achieves consistent, quality yields, and a more sustainable operation, overcoming the challenges of shorter days and colder temperatures.
At CPMA, attendees can experience the Roma Revolution firsthand. Chef Ervin will create flavorful recipes at booth #1715, highlighting the taste and versatility of Topline's Romas. "Beyond the samples, we're building a recognizable brand consumers seek out for its chef-quality flavor," says Chris Veillon, vice-president of marketing.
For more information:
Chris Veillon
Topline Farms
Cell: +1 (519) 878-1905
chris.veillon@toplinefarms.com
www.toplinefarms.com