Elly Amai strawberries, imported from Kyoto (Japan), have just become the latest unreasonably expensive item at the luxury grocery chain Erewhon in Los Angeles (USA). The Erewhon store owner said these strawberries are picked at "the ripest moment", then displayed on the shelves within just 24 - 48 hours.
These are high-quality strawberries grown in Japan and are prized for their lack of sourness or astringency. These strawberries are organic, accounting for only 0.002% of Japan's production. Each berry is grown for perfect symmetry, vibrant color, and exceptional size.
These products are shipped by air from Japan to high-end stores in Los Angeles, USA. The strawberries are picked in Japan two days before being sold in the US and must be eaten within three days of that, said an Elly Amai representative.
"The fast shipping to get the strawberries to the US ensures freshness and flavor. That's why the price is so high. Don't mention the price, just enjoy these strawberries," said a representative of Elly Amai.
Read more at Hai Duong