Driscoll's is recognized as the #2 retail food and beverage brand in Circana's ranking of top food and beverage brands. Since earning a spot in the top 10 in 2019, the company has maintained steady growth, driven by a commitment to delivering Only the Finest Berries™. For year-end 2024, it was one of only two brands among the top 15 to achieve double-digit growth in both unit and dollar sales, in what's been a challenging environment for many companies in food and beverage.
"It's truly humbling to see us recognized alongside iconic brands," said Soren Bjorn, CEO of Driscoll's. "Our success comes from staying true to our purpose: prioritizing flavor so that healthy produce can be an irresistible part of a balanced diet."
For year-end 2024, Driscoll's was one of only two brands among the top 15 to achieve double-digit growth in both unit and dollar sales.
"Driscoll's has earned its position as the 2nd-highest selling brand nationally, climbing two spots from last year with a 12 percent growth in sales and 13 percent growth in units sold, making it the fastest-growing brand among the top 40 in U.S. retail," said Jonna Parker, vice president of the fresh foods group at Circana. "The U.S. market has demonstrated that consumers prioritize fresh produce, even in the face of economic uncertainty and inflation. U.S. fresh berries have been one of the highest growth consumer goods for many years, setting an example for the global opportunity for category growth."
Berries have emerged as one of the fastest-growing fresh food categories, contributing $4.2 billion in sales over the last five years, according to Circana. Driscoll's, with innovations like the Sweetest Batch™ premium segment, and a sizable organic offering, has helped earn it a spot on Fast Company's list of the World's Most Innovative Companies in 2024.
For more information:
Frances Dillard
Driscoll's
Tel: +1-800-871-3333
www.driscolls.com