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Three complementing new berry lines

CPVO 'Plant Breeding Success Stories' continues with another example of a promising European enterprise: Advanced Berry Breeding. With its headquarters based in The Netherlands, the company's main focus is breeding innovative raspberries with low inputs —less water, less fertilization, and chemicals—while setting new standards in grower ease, post-harvest quality, and profitability. Today, CPVO discusses the latest trends in the sector with Mr. Hubert Gadret, Chief Executive Officer at ABB, and Mr. Roy Briga, Chief Scientific Officer at ABB.

Story background
Advanced Berry Breeding: "Advanced Berry Breeding (ABB) was founded in 2006 with the vision of revolutionizing the raspberry breeding industry. Our mission is to create diverse and profitable raspberry solutions that empower growers everywhere. Over the years, ABB has developed a portfolio of successful and top-performing raspberry varieties known for their superior fruit quality, shelf life performance, disease resistance, and yield. In our breeding program, which is anchored by three innovative breeding lines, each designed to address the unique needs of growers and evolving market trends. Today, ABB is recognized as a leader of innovation in raspberry breeding, constantly advancing our research to support growers and marketers in achieving success."

CPVO: What motivated you to seek protection from the CPVO for your plant varieties? How does your business benefit from the legal certainty provided by the CPVO system?
Advanced Berry Breeding: "Our varieties are protected by Plant Breeders' Rights through CPVO which ensures our raspberry innovations are safeguarded across key markets. It secures our intellectual property but also builds trust and confidence among growers and nurseries who depend on our high-quality varieties. We benefit from this protection as it allows us to avoid illegal propagation of our intellectual property – this way we can value the investments done on the R&D side and continue to create diverse and profitable raspberry solutions that empower growers around the world."

Insights and challenges
"Our success in raspberry breeding stems from our ability to balance key traits such as flavor, resilience, disease resistance, and yield among others. Each variety caters to growers and market requirements. One of the main challenges we face is to create varieties with an extended shelf life – ensuring fruit quality remains intact from harvest to table. Additionally, creating varieties that can thrive in diverse climate conditions remains a complex challenge."

Newest developments
"Raspberry breeding is a relatively young industry compared to vegetables and many of the latest innovations are inspired by advancements in the vegetable seed industry. Techniques such as the use of molecular markers and seed breeding have become essential in any innovative breeding program. These tools allow breeders to identify desirable traits with precision, speeding up the development of new varieties that offer improved resilience, fruit quality, and yield. At ABB, we are integrating these innovations into our breeding program to push the boundaries of what raspberry varieties can achieve. This includes creating varieties with longer shelf life and better adaptability to diverse climate conditions—all designed to meet the evolving needs of growers and markets."

Three separate berry lines
"All three breeding lines are interesting for growers because they are complementary. They are designed to offer a raspberry solution to growers worldwide. The goal of our breeding program is to enable year-round production, ensuring a consistent supply of high-quality fruit 52 weeks per year."

"Our Premium line stands as a beacon of excellence in the raspberry breeding industry. The varieties in this breeding line are curated through a rigorous selection process to deliver only the finest raspberry breeds. Each variety stands out for its exceptional firmness, vibrant taste, rich color and features a high-end-clamshell presentation that ensures no leakage. These varieties also offer an extended shelf-life, staying fresh 3 to 4 days longer than other ABB varieties and they are easy to pick. For growers, the Premium line is a strategic choice when focused on premium markets looking to double sales potential."

"Our Easy-to-Grow line is the epitome of efficiency and versatility in raspberry production. Varieties in this breeding line are selected for high yield and designed to thrive in different climate conditions. Growers can take advantage of low plant density, they can expect resilient plants and a high-yielding harvest, while saving on plant material. Our Easy-to-Grow line is adaptable and perfect for all growers ranging from novices to highly skilled professionals."

"Our Winter line offers raspberry growers an excellent opportunity to capitalize on the winter production season and year-round production capabilities. Varieties in the Winter line require no chill to thrive and has no sensitivity to cold. This breeding line opens a high-value production window when raspberries are typically scared, allowing growers to extend their harvest season and tap into early market opportunities"

By addressing the diverse needs of growers—whether it's premium quality for high-end markets, ease of cultivation for operational efficiency or winter-ready varieties for off-season production—our breeding lines provide flexibility and profitability to growers everywhere.

Source: CPVO

For more information:
CPVO
cpvo.europa.eu

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