Frutura today announced a new berry division to be led by that division's new CEO, JC Clinard. As well as the rebranding of all Frutura berry assets as Sun Belle, including the renaming of Frutura's berry operations in Mexico.
David Krause, Frutura's CEO said: "The companies in our platform are operating well, thanks to their strong in-country management, allowing us to shift a bit of attention to berries which has been of keen interest to me since Day One."
JC Clinard
Krause indicated that the company's berry focus has been powered in 3 ways, those being via Frutura's acquisition of Sun Belle and Giddings; through the experience and wisdom that Sun Belle's CEO Janice Honigberg, has brought and will continue to bring to Frutura's berry strategy; and by the strong leadership of Patricio Cortés, who runs Frutura's business in Mexico, now operating as Sun Belle Mexico; and by having JC head the company's berry business is the third and final lynchpin.
David Krause
Frutura's priorities include optimizing Sun Belle into a truly vertically-integrated operation; looking for investment opportunities in berry genetics both through Frutura's research and development business, Black Venture Farms, as well as through 3rd party genetic assets. Adding a mid-sized strawberry operation to round out the company's 52-week-a-year berry portfolio is also highly desirable.
For more information:
Frutura
www.fruturaproduce.com