The 23rd edition of Growtech, held in Antalya, Türkiye, from November 20-23, 2024, concluded successfully, setting a new record in attendance. This year's exhibition showcased new technologies, hosted networking international collaborations, and celebrated achievements in horticulture.
Erik van der Geest and Leo Oegema with NPI, next to an example of their water storage tank
see the full photo report here.
Record attendance and global participation
Growtech 2024 welcomed thousands of visitors from 135 countries and hosted 684 exhibitors, including 285 international companies. The event featured national and international pavilions, including Germany, the Netherlands, Spain, and South Korea drawing significant attention.
"This year, Growtech saw record participation, particularly from China, which was represented by 97 exhibiting companies. Additionally, the introduction of the India Pavilion marked something special for us, bringing new opportunities for collaboration," says Taha Tunc, Marketing Manager of Growtech.
Muhammed Gunes of Aytekin next to the Polyclima greenhouse which is specially for hot regions like the Middle East and areas with heat and humidity challenges
Celebrating new developments
One of the highlights of the event was the ATSO Growtech Agricultural Innovation Awards, held on November 21 in collaboration with the Antalya Chamber of Commerce and Industry (ATSO). The competition, designed to spotlight advancements in R&D and innovation, attracted 56 entries across 7 categories.
The winners were:
Greenhouse Technology Project: Hisar Fide
Smart Agriculture Technologies: Crop Genius
Irrigation and Technologies: MSG
Seeds & Seedlings: Troya Tohum
Public Special: ODTÜ (Middle East Technical University)
Plant Nutrition: Minitalya
Plant Protection: NÇS
Gizem Demirhan, Tayyar Erzurumlu, Peter Ollevier, Vitalina Tsourkan and Sule Soylu with Phormium.
Industry involvement and knowledge sharing
Rustam Muradov from Grow Group International describes the exhibition as "an enriching experience." He notes that the event's well-organized B2B meetings facilitated valuable connections with suppliers, industry professionals, and potential business partners from around the globe.
Rustam highlights the event's global reach and diversity. "The international attendance was impressive, bringing together participants with varied perspectives and ideas. Growtech inspires efforts to address global agricultural challenges."
John Broos and Jörgen Bartels with Anima Trading, PRiVA's Paulina Komorowska and Alireza Rezaei with HortiTeknik
Boosting Türkiye's economy and leadership
Growtech 2024 provided economic benefits to Antalya. The event not only attracted international attention but also strengthened existing relationships and opened doors to new collaborations.
"This year's Growtech has been exceptional in every sense," adds Taha. "We are proud to see how this platform contributes not just to agriculture but also to the local and national economy."
A new benchmark was set for the upcoming editions!
View the full photo report.