Irish fruit and vegetable growers have teamed up with Bord Bia to create a video series for the 'Life is Better with Fruit and Vegetables' campaign. The campaign involving 18 Bord Bia Quality Assured growers encourages Irish millennials to boost their intake of fresh, locally-grown fruit and vegetables.
The video series titled 'Out of the Ground' includes growers of the following fruit and vegetables: Turnips, tomatoes, strawberries, parsnips, leeks, carrots, lettuce, Bramley apples, cauliflower, broccoli, cabbage, spinach, raspberries, cucumbers, red eating apples, brussels sprouts, herbs, and mushrooms.
A total of 13 videos currently feature on the Bord Bia website and five more are in production. The series aims to highlight the "great care and attention" that goes into producing a crop of the highest quality fresh produce.
The videos form part of the three-year EU co-funded, multi-country campaign, 'Life is Better with Fruit and Vegetables', which was launched in May 2022.
Read more at Agriland