IPM Essen from 28 to 31 January 2025 will provide a preview of what the green sector can expect in the coming year. Exhibitors from around 50 countries will present their products and services in the fields of plants, technology, floristry, and garden features at Messe Essen.
Oliver P. Kuhrt, CEO of Messe Essen explains: "The industry is facing major challenges. It is therefore important to continue to develop IPM Essen along the market. I am sure that our new formats, such as the new Gardeners Forum or the IPM Express Bus, will be well received.
Andrea Hölker, Head of Project of IPM Essen adds: "The preparations for IPM Essen 2025 are running at full speed and are already showing good developments today. Despite the well-known difficult framework conditions, it is recognizable that we will grow in terms of exhibitors. This is confirmed by numerous new registrations."
New in Hall 2: forum and tour for gardeners
The organizers are paying particular attention to plants: A new feature is the Gardeners Forum in Hall 2 as the central point of contact for horticultural producers. Professionals from the industry will give specialist presentations, hold panel discussions on current topics relating to young plants, and exchange ideas with trade visitors on best practices, sustainability, biodiversity, trends, and plant innovations. Meet & Greets with personalities from the industry and politics are also planned every morning. The Gardeners Forum is also the starting point for guided tours to participating exhibitors from the young plant sector.
New: IPM Express Bus
IPM ESSEN 2025 is expanding its visitor services with the "IPM Express" so that gardeners in particular can take advantage of the extensive range of offers at IPM Essen. Buses will travel from the largest horticultural regions – such as the Lower Rhine region – to IPM Essen and will take visitors comfortably to the entrance to the trade fair and back again.
New in Hall 7: Green Cities Award
From 2025, the Green Cities Award will be presented annually at IPM Essen. The award, which has been presented by the European Nurserystock Association (ENA) for the past four years, recognizes outstanding projects that promote green and sustainable cities in Europe. The nominees from the participating ENA member countries will be presented opposite the stand of Bund deutscher Baumschulen – BdB (Association of German Nurseries) in Hall 7.
The winner will be announced at a ceremony on Thursday at the trade fair. The BdB seminar "Woody plants in the water-sensitive city" on Wednesday of IPM Essen will cover other exciting aspects. This will be followed the next day by the future congress "GaLaBau Ausblicke", organized by Verband Garten-, Landschaftsund Sportplatzbau NRW (Association for Garden, Landscape, and Sports Ground Construction North Rhine-Westphalia).
Further program items
Other established formats will be presented on a larger scale – in some cases at other locations. The Horticultural Info Centre, which is run by ZVG – Zentralverband Gartenbau (Central Horticultural Association) and Landesverband Gartenbau Nordrhein-Westfalen (State Horticultural Association of North RhineWestphalia), will from now on be located in Hall 4. Due to its proximity to the Innovation Center Horticulture Technology, the associations will also use the stage and provide an additional program. The educational show "Gardeners Can Do It" and the innovations showcase will also be located in Hall 4.
Trend Hall 5 with new ideas for the retail trade
FDF – Fachverband Deutscher Floristen – Bundesverband (Federal Association of German Florists) is also changing its location and can be found in Hall 5. Trade visitors will be able to experience elaborate floral design both in the FDF World showrooms and live on the large revolving stage, where international florists will be demonstrating their creative craftsmanship. The workpieces from the IPM competitions will also be on display in Hall 5. The motto of the 2025 Trade Fair Cup is: "Boundless blooming community". The IPM Discovery Centre, headed by Romeo Sommers, will be presenting even more trends for the green retail trade. From POS concepts to marketing stories, the green stylist will be passing on his expertise for a successful customer approach.
Keeping an eye on the next generation
Getting young people interested in horticulture – this has always been the goal of the green associations at IPM Essen. In 2025, the Training Day will be replaced by a new event format for secondary school follow-up classes. Instead of being bundled on one day, IPM Essen will now welcome groups of schoolchildren every day to introduce them to the many different green professions.
As part of the recruitment of skilled labor, the Career + Future Forum and the Green Career Wall with job offers and applications will also be offered once again.
The IPM Essen e-book is now online here. It provides visitors with a comprehensive overview of the range and program of the trade fair. The digital information brochure will be updated continuously before the fair.
For more information:
IPM Essen
www.ipm-essen.de