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Tasmanian strawberries back in season

Tasmanian strawberries have returned to the market, highlighted by local grower Dave Jennings from Cygnet, who emphasizes the superior taste of the locally grown fruit due to the region's cooler climate and extra winter chill. Jennings notes the quick transition from farm to store, ensuring peak freshness and condition upon arrival. Despite a delayed season start because of cooler October temperatures, production volume and quality remain robust.

Tasmania produces about 15% of Australia's strawberries, equating to nearly 10,000 tons out of the national total of approximately 66,000 tons, as stated by Peter Cornish, CEO of Fruit Growers of Tasmania. The majority of the state's strawberries are consumed domestically, with a minimal portion exported. Cornish attributes the success of strawberry cultivation in Tasmania to the cool climate and the use of polytunnels and substrate, which account for 90% of production. He encourages local consumption of these strawberries for their unmatched taste and freshness, while also reminding of other upcoming seasonal fruits like raspberries, blackberries, blueberries, and cherries. The fruit season is expected to be excellent.

Source: Pulse Tasmania

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