Until 2014, Ukrainian greenhouse enterprises primarily focused on the domestic market, but the changing geopolitical situation prompted them to expand into European markets. Initially, their progress was hampered by deficiencies in cooperation and sales organization. Valeriy Ozolin, the founder of GreenTek LLC, highlights the critical need for farmers to collaborate to produce volumes large enough to fulfil foreign orders. The rising demand for organic berries and blueberries in Europe has spurred Ukrainian farmers to adopt greenhouse cultivation for these crops. Greenhouses mitigate weather-related risks and enable early market entry, leading to higher profit margins.
The war has notably increased interest in the greenhouse business, especially in Ukraine's western regions, due to partial occupation and combat operations elsewhere. This situation has compelled farmers to seek new business avenues. The grant system plays a vital role in promoting the development of the greenhouse industry, despite its seasonal nature and the necessity for adaptation.
Another significant development direction is the renovation of old greenhouse complexes, such as the 6-hectare Ukrtransgaz facility in Ivano-Frankivsk. Updating these structures with polythene film covering is a cost-effective way to rejuvenate greenhouses, making projects economically feasible.
Despite facing numerous challenges, the Ukrainian greenhouse industry holds substantial growth potential, particularly in the berry and organic production segments, which are highly sought after in European markets. By reevaluating business strategies, enhancing cooperation, and integrating modern technologies, Ukrainian farmers can overcome existing hurdles and unlock new opportunities.
Source: kurkul.com