A bold new look is arriving to produce aisles across North America. Nature Fresh Farms® is unveiling its refreshed packaging, designed to enhance the emotional connection between consumers and the fresh, flavorful produce they love. This strategic evolution, themed "Flavor with Feeling," merges vibrant design with the company's mission of Growing for a Kinder Future™.
"At Nature Fresh Farms, we've always focused on delivering the freshest, most flavorful produce to our customers, and this packaging refresh reflects that commitment," said Matt Quiring, SVP Sales & Marketing of Nature Fresh Farms. "We want our consumers to not only taste the freshness but feel it—from the vibrant colors to the juicy flavors that burst from every package."
The updated packaging strategy, spanning premium tomatoes on the vine, sweet strawberries, medley snacking tomatoes, seedless mini sweet peppers and baby cucumbers aims to draw consumers in by celebrating the rich flavors and meaningful experiences of sharing fresh produce. Food is both emotional and experiential, and Nature Fresh Farms aims to convey this through its brand.
The goal was to reflect the bold flavors Nature Fresh Farms is known for but add a real sense of connection and pull on the heartstrings of consumers to reflect the full experience of this delicious, responsible product. Every detail, from the color palette to the label patterns and texture, was designed to excite and delight. Flavor with Feeling has become the hallmark of the new Nature Fresh Farms flagship lineup, capturing the essence of truly enjoying food.
"From the subtle notes of ZENS™ to the bold punch of DRAMAS™, we've created packaging where flavor isn't just something you taste—it's something you feel and share," said Amanda Armstrong, Director of marketing. "This aligns perfectly with Nature Fresh Farms' values of innovation and premium quality."
Ombres™ on display at IFPA's Global Show in Atlanta.
Data-backed strategy
The sensory-driven packaging is supported by consumer research which revealed the refreshed designs drove strong appeal. Consumers praised the bold design, saying, "Never seen produce look this fresh!" and "So fun. So distinct." The new names and vibrant visuals deepened their engagement with the brand, reinforcing that the refresh resonates with today's shoppers and is driving new momentum for Nature Fresh Farms.
Healthy snacking, elevated
With 50 percent of health-conscious snackers craving fresh, veggie options, Nature Fresh Farms introduced products like Lil' Chills™— "Tiny cukes. Totally cool"—a refreshing, hydrating snack perfect for on-the-go convenience. These names tie back to the Flavor with Feeling strategy, turning snacks into a flavorful, experiential journey.
IFPA launch
Nature Fresh Farms revealed its refreshed packaging at IFPA, highlighting the brand's renewed momentum focusing on flavor, emotion, and experience.
"Our goal with this refresh is to elevate our brand and deepen our connection with both retailers and consumers," concluded Niels Klapwijk VP of Procurement & Sales. "This new look is built for success."
Nature Fresh Farms' refreshed packaging lineup includes:
- On The Vine: Ombres™, Dramas™, Zens™, Glows™, HiirosTM
- Lil' Chills™: Baby Cucumbers
- Sweet Thrills™: Medley Tomatoes, Mini Sweet Peppers (now seedless)
- Little Obsessions™: Strawberries, Organic Strawberries
For more information contact:
Amanda Armstrong
Nature Fresh Farms
Tel: 519.326.1111
[email protected]
www.naturefreshfarms.com