US: DeltaTrak launches UBQ Network

DeltaTrak has announced the launch of the UBQ Network, an all-in-one platform tailored for the North American produce and grocery markets. Inspired by platforms such as Expedia, this digital marketplace initially connects 25 leading service providers with 5,000 North American and 25,000 global customers to offer a unique supply chain transaction ecosystem to enhance cold chain transparency and sustainability and ensure traceability compliance.

Today's supply chain executives are often forced to juggle multiple platforms and siloed data, each handling different aspects of the cold chain—from monitoring temperature fluctuations to tracking delivery schedules. This fragmentation increases complexity and response time, which translates to additional costs for all participants.

The UBQ Network streamlines these processes into a single platform offering digital cold chain logistics, seamless collaboration, and data-driven business intelligence from a simple-to-use interface. The network's ecosystem features partnerships with global service providers such as DeltaTrak for IoT devices, an insurance broking company for digital cargo insurance, Blooms Trade for trade finance, global payments and FX solutions, RED for carbon emission reporting, StilFresh for inspections and claims, and Fructidor, a produce buyer and seller network.

Produce suppliers can easily and effectively protect their valuable products with digital cargo insurance and access faster payments with factoring. Large importers and grocers receive difficult-to-measure carbon emission reports from producer growers. Everyone benefits from a shared, common data model and service workflow, whether for compliance, inspections, claims services, or measuring consumer engagement.

Three key drivers are accelerating the adoption of collaborative produce business networks:

1. Food Waste: Food waste in the U.S. has reached an all-time high of 100 billion pounds annually, equating to $160 billion or 30%–40% of the total food supply.

2. Food Safety: The Food Safety Modernization Act (FSMA) 204 mandates enhanced traceability and collaboration across the supply chain by January 1, 2026.

3. Sustainability: Your roadmap to net zero and reduction of carbon emissions now includes compliance with mandatory regulations. These include California Prop SB/253, the USA's Securities and Exchange Commission (SEC) Landmark Climate Disclosure Rule, and the EU's directive 2023/957 for maritime transport.

Karl McDermott, Chief SaaS Officer of UBQ Network said: "

We created the UBQ Network to meet the changing demands of the produce industry, ensuring that even the most demanding produce categories arrive on time in optimal conditions to maximize consumer satisfaction."

UBQ Network plans to offer "try and buy" and "pay-as-you-go" pricing and service models to meet the produce industry's diverse needs. Like the iPhone's revolutionary integration of features, UBQ Network unites produce quality, sustainability, and digital supply chain management in one comprehensive, cost-effective solution, enhancing usability and making it accessible for businesses of all sizes.