As Africa's urban population continues to expand, Holland Greentech (HGT) is looking into transforming the continent's horticultural landscape, providing solutions to meet the demand for fresh, nutritious food. With operations in 10 African countries, Holland Greentech seeks investors to help it scale operations, create jobs, and increase its impact. Maarten Hermus, business developer at HGT, explains why investing in the company offers both financial returns and significant social impact.
Team Ghana
Feeding a growing urban population
Urbanization is reshaping Africa's demographic landscape, with large cities becoming the epicenters of economic growth. "We experience strong urbanization towards big African cities. The people in these cities are becoming wealthier and dependent on farmers near these cities to supply them with fresh and healthy food," explains Maarten. This growing demand for fresh produce is an opportunity that Holland Greentech wants to seize.
Founded in 2012 and headquartered in the Netherlands, Holland Greentech specializes in providing African vegetable farmers with high-quality agricultural inputs such as seeds, substrates, bio-pest control systems, irrigation solutions, and greenhouses. The company's holistic approach helps farmers boost their productivity, adopt sustainable practices, and run profitable farms. Maarten emphasizes, "Our vision is to develop the next step of horticulture, offering an integrated range of products and services to African vegetable farmers around these cities."
Why invest in Holland Greentech?
Holland Greentech's value proposition for investors combines a strong financial growth trajectory with a clear commitment to sustainability and social impact. The company's presence in 10 African countries has already resulted in significant achievements, and they have a clear vision for an even greater impact over the next several years.
By 2028, Holland Greentech aims to have:
- Increased the income of 18,000 farmers
- Created over 5,500 jobs
- Produced 150 million kilograms of healthy vegetables to feed over 5 million people
- Trained 60,000 farmers, including 20,000 women, in climate-smart agricultural practices
In 2023, the company achieved €3.9 million in turnover with a 5% net profit. By 2028, it projects reaching €19.2 million in turnover with an 8% net profit. Maarten highlights the market potential: "Africa, with the world's largest uncultivated land and rapidly expanding middle class, is fueling demand for commercial farming solutions and technologies."
Training
A climate-smart approach to agriculture
One of Holland Greentech's focuses especially on climate-smart agriculture. The company promotes the efficient use of water, energy, fertilizers, and waste while minimizing chemical pesticide use and reducing post-harvest losses. This approach not only helps farmers adapt to changing environmental conditions but also aligns with global efforts to combat climate change.
"At Holland Greentech, we have grown into a key player in 10 African countries, delivering high-quality, climate-smart solutions for sustainable vegetable production," says Maarten. This climate-conscious strategy positions Holland Greentech as a company that aligns with the United Nations' Sustainable Development Goals (SDGs), making it an attractive prospect for impact investors.
A strong team and trusted partnerships
A key strength of Holland Greentech is its local expertise. The company has over 100 employees across Africa who build trusted, face-to-face relationships with clients, ensuring success in important horticultural markets. "Our success is driven by local teams with deep market expertise, allowing us to meet farmers' needs and tackle Africa's unique challenges," Maarten notes.
The company also emphasizes its strong partnerships with industry leaders such as Rijk Zwaan, Jiffy, Koppert, Rivulis, and Quinta. These collaborations ensure that Holland Greentech delivers high-quality products and innovative solutions to its clients, keeping them up to date with all the latest developments in the wide range of specialties covered by the total team of partners.
Crowdfunding for growth
To sustain its rapid growth, Holland Greentech is raising funds through a crowdfunding campaign. The funds will be used for working capital, professionalization of financial management, and investments in CRM systems, marketing, and sales assets. This funding will enable the company to:
- Support 18,000 additional farmers across 8,500 hectares of sustainable vegetable cultivation
- Train 60,000 farmers, including 20,000 women
- Facilitate the production of 150 million kilograms of healthy vegetables annually
By expanding its reach, Holland Greentech will significantly contribute to food security and economic empowerment in Africa. CEO Norbert van der Straaten emphasizes the broader impact: "Holland Greentech is a profitable, climate-smart, and socially responsible company. We invite you to join us in transforming African horticulture and driving sustainable growth. Together, we can grow healthier food and brighter futures while making a positive impact on the planet."
Maarten concludes: "This funding will enable us to scale operations, create jobs, and increase our impact. Holland Greentech is transforming African horticulture, and we are excited to welcome investors who share our vision."
For investors looking to make a difference in both the agricultural and social sectors, Holland Greentech presents an opportunity to drive sustainable growth in one of the world's fastest-growing markets.
See their crowdfunding information: www.invesdor.com
For more information:
Holland Greentech
[email protected]
www.hollandgreentech.com
Benin: +229 96 03 03 74
Burkina Faso: +22676501265
Burundi: +25775993618
Ghana: +233 55 055 8317
Kenya: +254782727471
Niger: +26676501265
Uganda: +256706230892
Rwanda: +250783592515
Senegal: +221782902071
Tanzania: +255759922889
Zambia: +260963140424
Zimbabwe: +263717721464
Netherlands: +31 613748277