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Israel: Orbia Netafim and Phytech partner

Orbia Advance Corporation's Precision Agriculture business group Netafim announced a partnership with Phytech LTD, an agtech company known for its plant and tree-based irrigation recommendations.

Phytech has developed a simplified, alert-driven mobile platform, combining predictive algorithms and data analysis tools that integrate continuous crop health and supportive environmental data, distilled into real-time recommendations. By providing clear visibility into tank levels, pumps, filters, and valves, Phytech's hydraulic monitoring capabilities enable real-time problem detection and predictive maintenance of a farmer's irrigation system, creating a speedy response to any issue. Without these "eyes" in the field, growers depend on manually checking key functions or detecting the problem only after the damage has occurred.

Phytech's technology will be integrated with GrowSphere, Orbia Netafim's all-in-one irrigation operating system, providing both sets of customers with deeper visibility into their irrigation environment for faster and more accurate monitoring. The new partnership creates synergy by fully leveraging GrowSphere's advanced control and automation capabilities, enabling customers to benefit from more precise and responsive irrigation solutions tailored to the specific needs of their crops. These can include the detection of water waste, fertilizer waste, or low pressure, all of which cause system malfunctions and incur additional costs.

Ofer Oveed, SVP of Technology and Crops, Orbia Precision Agriculture said: "Having worked closely with Phytech over the years, we have seen their technology's impressive impact on growers worldwide and we are excited to embark on this partnership."

Ofer Oveed

Phytech's CEO Oren Kind remarked, "Our technology's initial success was driven by its ability to tackle key challenges faced by farmers, including offering valuable support in agronomic decisions and real-time monitoring of their hydraulic systems."

Oren Kind

For more information:
Netafim
netafim.com

Phytech
phytech.com

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