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“There is a lot of potential in the Middle East, yet, there are a lot of dreamers"

AgraME comes to an end

Today, the AgraME show in Dubai has come to an end after a successful event. In comparison to last year, there were fewer attendees, however, exhibitors were rather content with the turnout of the show. Notably, there was a proper balance between horticulture, vertical farming, hybrid and open field solution providers.


Mike Verweij (Bom Group) and Michael Morgan (Artechno)

A few notable topics that were mentioned on the exhibitor floor were the ever-so-expanding Middle Eastern market and the interest for CEA projects. As various global suppliers came down to promote their products and solutions, low-tech was generally stealing the show. "There is a lot of potential in the Middle East, yet, there are a lot of dreamers. Meaning, they have big plans, but they have little understanding of how to farm."


The Montel team ready to grow more. Period.

Others confirmed the growing potential, however, they also mentioned that it's hard to get into the market, without having an agent on the ground. "There is definitely a great demand for greenhouse projects, however, the follow-through is the hardest."


Matteo Lucchini with Lucchini

Some vertical farm growers were present at the show as well, mentioning that UAE-grown, longer shelf-life and product quality seem to be elements that get people convinced to collaborate.


King Zhang with HydroPonics

On top of that, some noticeable products were showcased such as hydroponically grown garlic, and onions which are often imported from China. In this case, they were locally cultivated in the UAE.