Rovensa Next, the global biosolutions business unit of Rovensa Group, has appointed Riccardo Vanelli as Chief Commercial Officer.
Vanelli, who joined Rovensa Next in March as Head of EMEA, has been appointed as CCO to reinforce the company's commercial presence by building close relationships with customers, distributors, and growers while offering optimum support to enhance their productivity and solve their sustainability challenges. This includes providing essential tools to shape the agriculture of the future, ensuring production, and helping businesses become as sustainable as possible while protecting the environment.
Vanelli has 20 years of experience in the agricultural industry. He began his career in management consultancy at Accenture, specializing in business process reengineering and change management. He later transitioned to Syngenta, as the Head of Biologicals Business Unit for Europe, Africa, and the Middle East, following his earlier role as Crop Protection Business Unit Head & Managing Director in Italy. Riccardo's strategic thinking and skills in organization, operations, and sales led him to spearhead the regional integration of Valagro into Syngenta, where he served as president in his final year. Among other roles, he has also chaired the Crop Protection Industry Association in Italy serving as President of Agrofarma. In this new role, as CCO, Vanelli takes on an exciting challenge, given Rovensa Next's global presence and extensive sales network in more than 90 countries.
For more information:
Rovensa Next
www.rovensanext.com