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US (CA): Five generations of farming shine through for family

FarmHER Kate Hitchcock specializes in growing Sweet Baby Broccoli in California's Salinas Valley, known as "The Salad Bowl of the World." She works alongside her dad and brother to bring Sweet Baby Broccoli—a newer variety of one of American Farms' staple crops, broccoli—to consumers who can't get enough of this "sweet" and tender-stemmed brassica.

Kate is also an Ag InnovatHER and an early adopter of new planting techniques and mixed growing methods that increase crop yields and reduce labor costs for some of their operation's most delicate crops, like sweet baby broccoli and romaine lettuce.

Kate takes pride in how far the crop has come and expresses gratitude to the customers who have embraced sweet baby broccoli as a beloved commodity. She's been working with Syngenta Vegetable Seeds since 2010 to produce sweet baby broccoli, planning as far as two years ahead to ensure seed production meets demand.

Read more at FarmHER.

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