Pan Bilan, a propagator based in Ukraine, produced 10 million seedlings last year and is preparing to double that figure, aiming for 20 million seedlings annually. The planned expansion is driven by advanced technology, a highly skilled workforce, and a well-coordinated marketing strategy.
The farm focuses on industrial seedling production, primarily supplying seedlings to canning factories and large-scale vegetable producers with their storage facilities.
According to Pan Bilan's founder, the Ukrainian seedling market is divided into three key customer segments: stable processors, consistent vegetable growers, and less stable clients who adjust production based on yearly market trends.
Small and medium-sized farmers in Ukraine face challenges that go beyond agronomic skills, needing to effectively market their products as well. Pan Bilan supports these farmers by helping them establish a reliable pipeline for seedling sales, addressing a critical gap in the market.
The farm works closely with major seed suppliers, emphasizing the importance of high-quality substrates and advanced cultivation techniques. A significant part of Pan Bilan's business model is growing seedlings from seeds provided by clients, ensuring high germination rates and maintaining quality throughout the process.
In addition to its core focus on seedlings, Pan Bilan also grows commercial vegetables, diversifying its operations and maintaining year-round productivity. The farm also offers transport containers and efficient logistics solutions to meet the specific needs of its customers.
Source: agrotimes.ua