SweGreen, a Stockholm-based startup, has given a new meaning to the word farm fresh after bringing farms to the supermarket. The company has installations in Sweden and Germany and is showcasing a sustainable way to grow crops while also reducing food wastage and carbon emissions.
Estimates suggest that 16 billion pounds of food goes to waste every year in American supermarkets alone. As much as 30 percent of the food that reaches US stores is then thrown away as customers are offered the best-looking fruits and vegetables to pick from, while the rest land up in the bin.
With the global population likely to hit nearly 10 billion by 2050, shrinking agricultural land due to climate change, and increased risks of global trade due to geopolitical tensions, countries need to work now to ensure food security.
Swedish startup SweGreen offers an innovative solution to all this by bringing farms to the supermarket, where people pick their fruits and vegetables.
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