Japan, recognized for its extensive consumption of strawberries and a diverse array of strawberry-based confections, continues to evolve in the realm of strawberry cultivation and breeding. Tochigi Prefecture, maintaining its status as the leading strawberry producer for over five decades, has introduced a new variety, Tochiaika, surpassing the long-dominant Tochiotome. Tochiaika, notable for its enhanced sweetness and unique heart shape upon longitudinal sectioning, now constitutes nearly 60% of Tochigi's strawberry cultivation area.
The country's dedication to strawberry breeding is evident, with Japan housing half of the world's registered strawberry varieties, a testament to its pioneering efforts since the Meiji period. The development of local varieties has been a significant trend since the 2000s, leading to a competitive market filled with unique breeds varying in color and taste.
Technological advancements have also played a crucial role in strawberry cultivation. MD-Farm, a Niigata Prefecture-based startup, is at the forefront of these innovations, developing a 400-square-meter cultivation facility in Yamagata Prefecture. Utilizing LEDs, a specific growing medium, and nutrient solutions, this system enables year-round production without the need for agricultural chemicals or pollination by honeybees. This method not only ensures stable production but also allows for customization of sweetness and size.
The popularity of strawberries among Japanese consumers is unwavering, with a recent survey by MyVoice Communications Inc. highlighting strawberries as the favorite fruit for the fifth consecutive time since 2013. Innovations in strawberry varieties and cultivation techniques continue to fuel consumer interest, with strawberries increasingly becoming a versatile and year-round fruit in Japan.
Source: yomiuri.co.jp