Ontario Greenhouse Vegetable Growers (OGVG), North America's largest producer of greenhouse-grown tomatoes, peppers and cucumbers has been awarded the Marketing Excellence Award from Produce Business for their floor-to-ceiling takeover at Windsor Airport. OGVG was one of the 15 companies that were chosen out of 40 nominees leading the way in showcasing their brands' unique strengths, value propositions and marketing messages to reach consumers and retailers through the clever use of packaging, retail displays, social media, influencer partnerships, videos and other traditional and nontraditional paths.
Residents and visitors of Ontario are unaware of the immense agriculture segment that produces fresh, flavourful greenhouse produce to feed North America. The "Greenhouse Goodness" campaign was designed to showcase the high concentration of greenhouses, achievements, and innovation of the sector located throughout Ontario. Residents, guests, and dignitaries arriving in Windsor will experience the benefits of Ontario-grown greenhouse produce when entering the region through our educational messaging which promotes the health attributes of greenhouse vegetables and sustainable growing practices our growers adopt.
"We are proud of our greenhouse farmers for being the largest exporter of fresh, nutritious. greenhouse produce that contributes significantly to the economic vitality of our province while supporting food security.", said Richard Lee, Executive Director of OGVG. "Our decision to promote Greenhouse Goodness at the Windsor airport is only one example of our efforts to showcase the benefits of Ontario-grown greenhouse produce across North America."
Source: www.ogvg.com