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CAN: GoodLeaf Farms appoints Andy O’Brien as new CEO

Andy O'Brien has been appointed as GoodLeaf Farms new President and Chief Executive Officer, replacing Barry Murchie, who is transitioning to a role on the company's Board of Directors. Andy O'Brien will assume the position effective Tuesday, July 2, 2024.

He comes to GoodLeaf with a career in the food industry, most recently as CEO of M&M Food Market. Prior to this he led some of the most known consumer brands at General Mills, Campbells, Sunkist, MARS and Cara (as President of Kelsey's and Montana's). He also is on the Advisory Board for Northland Restaurant Properties (Moxies, Chop Steakhouse and Denny's Canada), as well as the Board of Directors for Bakers Delight/COBS Canada.


Andy O'Brien

"We have set a strong foundation over the past half-decade getting GoodLeaf established with a national footprint to ensure food security and sovereignty for Canadians, and with his exceptional experience in the food and hospitality sector, Andy is going to unlock the growth that foundation can support," says Murchie.

Since opening its first indoor vertical farm in Guelph, Ont., in 2019, GoodLeaf has been in a significant expansion mode, adding farming facilities in Calgary and Montreal to establish itself as Canada's only national supplier of domestic leafy greens. Mr. Murchie has been guiding that expansion as CEO of GoodLeaf for more than five years, and will continue to be a major contributor to the future growth of the business from a Board position.

"GoodLeaf Farms presents an amazing opportunity to take a young company with roots in the tech sector and turn it into a strong consumer food brand," says Andy O'Brien. "GoodLeaf is poised to deliver fresh, high-quality leafy greens to Canadians from coast-to-coast. I am excited to lead GoodLeaf in this new chapter."

For more information:
GoodLeaf
[email protected]
www.goodleaffarms.com

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