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Entering the soft fruit market in Türkiye

In 2023 a Dutch soft fruit business consortium together with the Dutch Enterprise Agency (RVO) and the Netherlands Embassy in Ankara, Türkiye, launched a 3-year project to develop business ties between the Netherlands and Türkiye in the field of strawberries, raspberries, and blueberries.

The aim is to strengthen business cooperation and develop sustainable production techniques while building a stronger sector. Specifically, the focus is on the fresh market for these products. It is in this sector that we see many opportunities. This sector is growing in Türkiye and we expect it will continue to do so in the next years.

Türkiye offers many opportunities: climatological circumstances and geographic diversity allow for a long and efficient growing season if the right plant varieties are used. Türkiye lies on multiple trade routes and offers trade opportunities to Europe, the Middle East, and the Eurasian region. The strong agricultural tradition in Türkiye supports the development of the soft fruit sector. It has multiple advantageous factors of production.

There is potential for growth: production areas should increase, better use can be made of varieties, and growing techniques and knowledge can and should improve. We believe that if the volumes increase, the sector and production chain will also improve quickly. Türkiye can take its place among producers of soft fruit through its long potential growing season.

Read more at agroberichtenbuitenland.nl

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