Continuing its growth path fueling significant plans for expansion, Pure Flavor® announces the acquisition of MightyVine®, a Midwest CEA Tomato grower & brand in Rochelle, IL, to add to its expanding portfolio of greenhouses and distribution centers.
“We continue to see significant growth and demand for the Pure Flavor brand across North America, which has prompted us to strategically invest in specific regions. The opportunity to add MightyVine to our family of growers will allow us to further extend our reach into the Midwest and beyond”, said Jamie Moracci, President.
Located just west of Chicago, the location of MightyVine’s 30-acre facility with lit production provides a continuous supply of fresh, greenhouse-grown tomatoes year-round to one of the most important cities and regions in the USA.
Right: Jamie Moracci. Photo Credit: Pure Flavor © 2023.
“Expanding our capacity with lit crop production enables us to service the Mid-West with USA Grown Tomatoes, this further complements our Southeast programs from our Peach County, GA facility”, commented Moracci. Pure Flavor opened their Georgia greenhouse in late 2018 and currently grows vine tomatoes that are distributed to key retail & food service partners in Georgia, Florida, North & South Carolina, Louisiana, Tennessee, and Alabama.
“The acquisition of MightyVine further demonstrates our company leadership’s ability to recognize & analyze strategic acquisition opportunities, which continues to breathe enthusiasm into greater expansion possibilities”, said Jeff Moracci, Chief Financial Officer. The company has been active in the last nine months; after acquiring DeTemporada Farms in late December 2022 and then Cervini Farms C5 in February 2023, Pure Flavor expanded its network in July by acquiring another distribution center in McAllen, TX. Expansion is already underway at DeTemporada’s Phase II of 13 acres that will be completed later this year, as well as development plans for Phases VI & VII as part of Pure Flavor’s master 350-acre campus plan in Leamington. The company’s strategic investments are focused on solidifying its future as an industry leader.
“As we welcome MightyVine to the Pure Flavor family, we look forward to growing existing business relationships that have flourished over the past several years in the Midwest under the MightyVine brand. We will continue to bring flavorful greenhouse-grown tomatoes, and much more, to those loyal business partners in the years to come”, said Matt Mastronardi, Executive Vice-President.
“Increasing our owned acreage helps facilitate our growth alongside our grower partners and supports our need to scale up our operations to drive efficiencies. We are excited to add MightyVine to our Pure Flavor family”, said Jamie Moracci, President. With expansion comes a need for greater resources, talent-wise, to support the growth. Pure Flavor continues to lead extensive recruitment drives at all its facilities.
For more information:
Chris Veillon
Pure Flavor
Tel.: +1 (519) 326-8444
[email protected]
http://www.pure-flavor.com