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Bella Vittoria F1 by Southern Seed:

New introductions in the purple eggplant segment

Always looking for varieties boasting exceptional quality and superior performance, Southern Seed is continuing its path of innovation in the greenhouse vegetable seed segment.

The Italian company thus presents the Bella Vittoria F1 eggplant variety, boasting outstanding quality and yields.

The Firullo brothers

Bella Vittoria F1 has already been chosen by various producers located along the coast of southern Sicily, including Azienda Agricola F.lli Firullo, whose greenhouses cover around 2 hectares in the Vittoria area.

"This is the first year we have chosen to take up the challenge of growing soilless eggplants, and we opted for Bella Vittoria F1 due to its characteristics and performance. The decision to grow soilless eggplants after years of growing soilless tomatoes proved successful. We opted for the March transplant and witnessed how Bella Vittoria F1 proved to be resilient, capable of withstanding the most challenging weather conditions with excellent results," reports Rosario Firullo, one of the three brothers.


Gloria F1

"The real moment of satisfaction came at the time of commercialization. Thanks to the superior quality of the produce compared with the competition and the accurate processing, we were able to always achieve the best price on the market. We will definitely repeat this choice in the future."

Southern Seeds explains how these important choices were made to be ready to tackle the challenges of the sector.

But let us examine more in detail the distinctive characteristics of the produce. Bella Vittoria F1 eggplants have a long post-harvest shelf-life and are therefore suitable for the timeframes of Sicilian logistics, as the region is a long way away from the main European markets. The variety is also characterized by a bright deep purple color, an elegant round shape, and rusticity, which means it is rather tolerant of the high temperatures.

Gloria F1

"Producers appreciate Bella Vittoria F1 eggplants for their considerable resistance and adaptability. The variety is in fact very tolerant of adverse weather conditions and the presence of the most common pathogens. This intrinsic resistance reduces its dependence on pesticides and promotes sustainable agricultural practices. It is an opportunity to practice sustainable agriculture while keeping alive the tradition and flavor of Italian eggplants."

For more information:
Southern Seed Srl
Via Carlo Alberto, 124
97019 Vittoria (RG)
Tel.: +39 0932 861054
[email protected]
www.southernseed.it

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