Manpreet Malanch has joined Biogrow India as the new Head of Sales, recently. "Thanks to my mother, who was a farmer in Kangra, Himachal Pradesh, I became interested in agriculture early on in my life, and for me, it was a logical next step to pursue a career in this sector. I did my postgraduate studies in agronomy, and then I got the chance to join a hydroponic training course in Delhi, which was a huge opportunity for me and set me on a path to becoming a full-time agronomist", she says.
"In the beginning, it was very difficult because there were no other female agronomists in my area, and it was a real challenge to find companies willing to hire a newly-qualified female agronomist," Manpreet says. "Eventually, I was offered the chance to work on two semi-governmental projects, and I also did a placement with an Indian hydroponic company named "Agrijoy LLP."
So far, she's worked on leafy crops like lettuce, pak choï, basil, celery, thyme, parsley, spinach, etc., and also vine crops like bell peppers, jalapeno, zucchini, and cherry tomatoes. All these crops have been grown in hi-tech polyhouses using a wide range of hydroponic systems like NFT (vertical & horizontal), grow bags, Dutch bucket, DFT, and Aero towers.
"Currently, the Indian agri market is very unpredictable in terms of stock, product, prices, and investments," Manpreet says. "That being said, agriculture is the backbone of the Indian economy. Just a few years ago, Indian agriculture was dependent on traditional farming techniques, but since the Covid-19 pandemic swept around the world, modern farming techniques are now increasingly being used by Indian growers. Nowadays, people are growing on rooftops, in polyhouses, and they're using the latest hydroponic techniques and know-how."
"On the back of all these recent changes, I'm certain that the agricultural sector in India is going to continue growing and developing. All the time, we see empty land being transformed into hydroponic farming operations. It's fantastic to see so many new polyhouses growing vegetables using soilless methods, and this is true all over India. It's an exciting time to be working in Indian agriculture", says Manpreet, who adds she did know about coco substrates before joining Biogrow. "But I have to say I've learned a huge amount since joining the company, especially regarding all the different substrate blends that ensure the growers get the best results possible."
Well-trusted
Biogrow's substrates are very well known and very well trusted by Indian growers, especially the large-scale operations. "We have repeat orders year after year, and this shows that the substrates are top quality and that our customers are happy with the results they're getting. The wide range of products we offer, combined with the technical support at all stages of the growing process, is helping us to achieve excellent results, and this is definitely being noticed in the Indian agricultural sector."
"Our clients are recommending Biogrow products to the people they know, and that is great for our development. In India, trust is a very big thing. Our clients trust us and the quality of our products, and that's why they stay with us year after year. We are very happy and proud to be a part of their success story."
"As an agronomist, I know that the choice of substrate is hugely important in achieving good results," Manpreet concludes. "When I first heard about your products, I did some research and discovered that you have an excellent reputation as well as a growing presence in the Indian market. This immediately made me want to know more about you and your products, and when the opportunity came along to join your company as Head of Sales for the Indian market, it was an opportunity too good to miss!"
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