Organizing a trade show in normal times can be quite challenging. Doing so during a pandemic can feel like a nightmare. However, the team at GreenTech Americas rose to the occasion and successfully hosted the third edition of their fair in Queretaro, Mexico last week.
Being the first edition after the pandemic, the fair attracted a higher number of exhibitors and visitors, demonstrating the potential of the Mexican and North American markets, as well as the challenges facing the industry.
Mexico's horticultural industry has seen significant growth in recent years, with increases in tomato, cucumber, and blueberry acreage. However, limited resources such as water and labor have created a high demand for horticultural solutions. In the next few days, we will provide more insights from the Mexican market, but first, it's PHOTO TIME.
Please find the complete photo report here.
The next edition of GreenTech Americas is expected to be held in the month of March 2024. GreenTech Amsterdam will be held from June 13 to 15, 2023.