Designed with convenience in mind, the new SUNSET Angel Sweet snacking cup is resealable, reusable, and is a fully recyclable pint-size container. The thoughtful packaging design for SUNSET’s award-winning grape tomatoes is inspired by consumers and the way they interact with food and packaging.
“To craft our new snacking cup, we performed research that revealed consumer priorities when it comes to packaging,” says Julia Shreve, director of marketing & brand innovation. “This led us to implement a series of considerate design features that keep consumers top of mind.”
Mastronardi Produce was able to capture design optimization features that influenced the product’s structure, closure, branding, and more. The snacking cup is easy to open and close with an ultra-secure resealable lid that stays in place. The package features double labeling, making it simple to stack and great for merchandising.
In terms of size, the company delivers a grooved cube-like pint that is easy to grab. The package itself is 100 percent recyclable and reusable, so consumers can use the sturdy container again for packing lunches or on-the-go snacks. Another priority for consumers was being able to gauge the freshness of a product inside the packaging, which inspired a bright but minimalist structure design that allows for maximum product visibility and still stands out on the shelf.
“Our team is very invested in consumer-first design,” says Shreve. “When we talk about delivering WOW flavor experiences, we mean from start to finish, through every point of interaction with our product.”
The product will be ready to enjoy anywhere come November. Retailers can count on large-scale retail support for the product and look out for the new Angel Sweet snacking cup at this year’s IFPA Global Produce & Floral Show at SUNSET’s booth #3871.
For more information:
Audra Macintyre
Mastronardi Produce Ltd
Tel: +1 (519) 326-3218
[email protected]
https://www.sunsetgrown.com/