Driscoll's newest innovation now in the grocery aisle

Driscoll's newest flavor innovation, Tropical Bliss, expands Driscoll's premium, high-flavor strawberry collection, which also includes Sweetest Batch and Rosé Berries.

With this new launch, Driscoll's is the first fresh berry company to offer three very different high-flavor strawberries mapped to a proprietary sensory wheel. This curated collection was developed through traditional breeding methods, no GMOs, that are always used to develop Driscoll's Only the Finest Berries. Each proprietary variety takes years to perfect but promises to bring even more joy to the experience of biting into a berry. Due to the seasonality of all three of these high-flavor strawberries, supplies are limited and only available in the spring and summer.

Tropical Bliss Strawberries
Driscoll's Tropical Bliss Strawberries combine the classic flavor of sweet berries and light flavor notes of tropical punch, pineapple, and passionfruit. With naturally white and yellow hues, they are perfectly ripe and intensely sweet at first, balanced by a refreshing finish.

Rosé Strawberries
Rosé Strawberries get their light-pink hue from the traditional breeding methods used by Driscoll's team of flavor experts. Rosé Strawberries have flavor notes of peach, floral and pink lemonade. Known for its extra sweet and juicy eating experience, Rosé Strawberries are ripe and refreshing, perfect for a summer day.

Sweetest Batch Strawberries
Driscoll's Sweetest Batch Strawberries are part of a berry patch collection of high-flavor strawberries, raspberries, blueberries, and blackberries. 

"Driscoll's is proud to be the first in the industry to define the sensory experience for consumers everywhere, from sophisticated connoisseurs to kids," says Henry Yeung, Driscoll's R&D Sensory Lead. "The Driscoll's Berry Patch Sensory Wheels took a team of sensory scientists over two years to create, and we are excited to see consumers interact with them as they sample our newest flavor innovation in strawberries."

"With more than 70 years of strawberry breeding expertise, Driscoll's has one of the largest R&D Centers dedicated to proprietary varieties," says Philip Stewart, Driscoll's Global Strawberry Breeding Director. "Creating Only The Finest berries is core to our innovation strategy, and we look forward to continuing to provide our consumers with quality, high-flavor berries."