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France: Le Jardin de Rabelais introduces luxury gift packaging

The French tomato producer Le Jardin de Rabelais introduced a new packaging idea, encouraging customers to purchase products to give as gifts. The classic-looking box is evocative of a box of fine chocolates and is designed to encourage people to give cherry tomatoes as a gift for a change, rather than chocolate or flowers.

With a brix value between 9 and 11, these crisp tomatoes of the Piccolo variety, each measuring no more than 29mm, are not only the ideal snack but also the perfect accompaniment for select dishes. The company, based in Avoine in the Loire Valley, harvests 2,600 tonnes of cherry tomatoes and tomatoes on the vine each year from its twelve hectares of greenhouse space. The tomatoes are primarily exported to Germany, England, Luxembourg, Spain, Russia and Singapore.

For more information:
Le Jardin de Rabelais
Aurélien Serrault
www.lejardinderabelais.fr