Plant nursery Het Westland and Powergrow plan a merger starting the 1st of January, 2022. Both companies respond to the current upscaling in the fruit and vegetable market for both suppliers and buyers by merging.
After the merger, the company will continue to cultivate pointed sweet peppers, a product that differentiates from the more well-known bell pepper in terms of appearance and flavor. It’s also a product for which there is a rising demand, and the growers have the ambition always to meet that.
Both companies are affiliated with Cooperation Harvest House. The merging of companies fits the Harvest House strategy. People are noticing that scaling-up is needed to remain working in a competitive market.
Collaboration
Plant nursery Het Westland is a pepper nursery with a total of 6.3 hectares of pointed sweet pepper cultivation in red, orange, and yellow colors. They cultivated on the 2.3 hectares they have in the Dutch Poeldijk and their 4.2 hectares in Naaldwijk. At both locations, the peppers are sorted on size, color, and weight. The pointed peppers are packaged at Rainbow Kleinpak in the Dutch town of de Lier. The entrepreneurs behind Plant Nursery Het Westland are Thimo, John van Marrewijk en Arco Vreugdenhil.
PowerGrow has been cultivating bell peppers on 11.8 hectares in De Kwakel since 2007, where they are a part of an energy cluster with a rose grower and a palm grower. The peppers are sorted in a central location and packaged at Rainbow Kleinpak.
For the time being, Thimo van Marrewijk will remain operationally responsible for the locations in the Westland, and Tom Baak and Huub Zuidgeest will do the same for De Kwakel.
Out of Powergrow’s shareholders, Tom Bos, Huub Zuidgeest, Sjaak van Kester and Tom Baak will remain involved with the company for the coming year.
For more information: 
Harvest House
www.harvesthouse.nl
info@harvesthouse.nl