GC Rost have started a full-scale advertising campaign in support of their Medovyie (Honey) tomato brand in Moscow and Saint Petersburg.
It was first launched on popular internet resources and in Smart TV flowed by the national TV channels, where the advertising video over “possibly the tastiest cherry tomatoes in the world” is rotating.
“Millions of consumers would find out about the advantages of the Medovyie cherry tomatoes, which would help them make a choice in favor of our brand.
The first ever tomato producer marketing campaign in the Russian market would enable not only the development of Medovyie brand but the category of premium tomatoes as a whole”, reads the article on company site.