Red, yellow and brown - watch out: here's purple

Colours are hot in the fresh produce industry and now that red, brown and yellow tomatoes are widely available in supermarkets, it's time for something new. That's what they found at Syngenta and their novelty turned out to be a success. On Friday, the new purple tomato YOOM™ won the Innovation Award of the Fruit Logistica. 

Yet, the colour is not the only thing, the jury says. "Yoom stands out as an innovation with its very attractive purple colour and its powerful sweet and sour balance for an umami flavour. This new tomato variety offers consumers another option for healthy eating," says the jury report. 

"These tomatoes are exactly what consumers are looking for in the supermarket: they are tasty, healthy and convenient," says Erik Fyrwald, Chief Executive Officer of Syngenta, who was naturally delighted with his price. "It's a fantastic achievement: it's a victory for consumers, Syngenta and the environment. Congratulations to the entire Syngenta Vegetable Team."

His colleague Jeremie Chabanis calls it an acknowledgement of Syngenta's dedication to meeting growers' demand to grow tasty and healthy vegetables that are also in demand in the marketplace. 

Moreover, Yoom also meets the new trend of sustainable packaging, which had a lot to do in Berlin. The tomato is packaged in cardboard, produced from sustainably managed forests. 

Yoom tomatoes are currently available in Australia, Belgium, Denmark, France, Greece and Spain; distribution will begin soon in markets such as Austria, Canada, Germany, Switzerland, United Kingdom and the United States.

Production continues to grow and reach new markets around the world.